LG G Watch R rocks round design in new company teaser ahead of IFA 2014 (VIDEO)

By Alexandra Burlacu | Aug 25, 2014 07:39 AM EDT

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LG has released an official teaser for its upcoming G Watch R, a round-faced smartwatch set to debut at the upcoming IFA 2014 trade show.

Not too long ago the company launched its new LG G Watch, which debuted back in June at the Google I/O conference alongside the Samsung Gear Live, serving as a launch vehicle for Google's new Android Wear platform. The company still has big plans for the growing wearable device market and another smartwatch is in the pipeline alredy, this time sporting a circular form factor like the upcoming Moto 360 smartwatch from Motorola.

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In a new demo video on YouTube, LG shows off the revamped circular design that will grace the LG G Watch R smartwatch. The company didn't offer many details regarding its upcoming smartwatch, but the LG G Watch R will make its debut soon at the IFA 2014 trade show, which kicks off next week.

The LG G Watch R borrows major design cues from Motorola's Moto 360, which stirred lots of interest thanks to its round-shaped form factor. LG's new 30-second trailer mainly touts the circular design of the G Watch R, showing glimpses of different watch faces. A galllery of images from the video is available on Imgur at this link.

Based on these glimpses, the upcoming LG G Watch R will sport a thin bezel all around the display, and will feature a button on the side.

"Round the corners. Round the bends. Fill the gap for a perfect circle," LG teases in its latest trailer.

The video further touts some of the gadget's functionality, such as a digital step counter, compass, and distance meter. The LG G Watch R will go head to head with the upcoming Moto 360, which is set to debut on Sept. 4. The Moto 360 is expected to come with a $250 price tag, and LG's gadget should come in the same price range in order to be competitive.

Just like the existing LG G Watch, the new G Watch R will run Google's new Android Wear platform. No other details are currently available regarding the specs and features of the LG G Watch R, but we'll keep you up to date as soon as we learn more. In the meantime, check out the trailer video below.

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