Goodbye ‘Nokia’ and ‘Windows Phone,’ Microsoft has other plans
Alexandra BurlacuMicrosoft is reportedly phasing out the "Nokia" and "Windows Phone" names from products, aiming to replace them with "Microsoft" and "Windows," respectively.
Everyone knew things were about to change when Microsoft completed its acquisition of Nokia's devices and services unit, but it remained unclear just what will change. New information has now surfaced in this regards, claiming that Microsoft is gradually ditching the brandings users have gotten familiar with.
The folks over at Geek on Gadgets have obtained a confidential internal document that allegedly reveals what's in store for future devices produced by Microsoft Mobile.
As the publication points out, Microsoft has been gradually trying to hide the Nokia name from products, and regional Nokia sites have already started to redirect users to Microsoft-owned pages. The "Nokia" brand is no longer mentioned so often in regards to new devices, and it will reportedly become history soon.
"Now we can confirm that Microsoft will be completely dropping the 'Nokia' branding from their devices, leaving 'Lumia' as the hero brand for upcoming devices," Geek on Gadgets reports. "In fact we understand that the Lumia 830 and Lumia 730 will be the final two devices to launch with 'Nokia' branded on the phone. Future devices will most likely carry the 'Microsoft' name along with 'Lumia.'"
Moreover, the document obtained by the publication further reveals that Microsoft is also looking to replace the "Windows Phone" logo with the standard "Windows" logo.
"Microsoft is shying away from placing the Windows Phone logo next to their devices in promotions and advertisements, and will instead place the standard Windows logo alongside them (sans the 'Phone'). In fact we understand, from a source with knowledge of the plans, that this is part of the preparation to leave the 'Windows Phone' logo behind, as part of a gradual phase out of the Windows Phone name (and OS) which will merge with the desktop version of Windows in the upcoming updates (i.e. no Windows Phone 9)."
In other words, instead of naming a future smartphone the Nokia Lumia 3330 Windows Phone, for instance, it would simply be the Microsoft Windows Lumia 3330. As for the OS, this is not the first time we hear that Microsoft is looking to merge its desktop and mobile operating systems, but it remains to be seen just when it will occur.
Until some official confirmation from Microsoft, however, it all remains in the rumor state, so make sure to take this news with a grain of salt.
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