Google looks like they are expanding the horizon of their search results. Google's search results used to include information from apps if you have them installed or if they have a website. But now, the results get even better as Google will now stream the entire app on your smartphone. Yes, Google has just announced that they will be testing this proposed feature where they will stream apps to Android devices when a user finds them as a result through "Search."
One example is if a user is searching for a hotel booking and one of the results is HotelTonight, a hotel that doesn't have online booking on their website unless you have their app, Google will then stream the HotelTonight app without having to download it. Through this way, the user can tap through it and explore the listings and make a booking. One doesn't have to be irritated at the thought of needing to download an app just to check out the results of their searches. During the brief test made, streaming HotelTonight has gone smoothly without a hitch, though it was a bit slower than a native app.
There is a slight problem though; one has to be in the Google application in their smartphones for it to work and according to TechCrunch, for now, the streaming results feature only works for nine apps which are Hotel Tonight, Weather, Chimani, Gormey, My Horoscope, Visual Anatomy Free, Useful Knots, Daily Horoscope, and New York Subway. Aside from the limited apps, the streaming results will only work on phones connected to Wi-Fi and running Android Lollipop or higher in the US.
According to Google, they are planning on expanding the program. One of the critical tools for the web is Google Search, but apps that hold information that isn't available anywhere else isn't as visible to Google. With the streaming feature in the works, the said feature is an attempt to solve that problem and keep Google Search reliable and important. Users will also now have an easier time searching, with Google search now turning up results within apps.
Also, Google seems to have changed in providing contents in their mobile searches and now it no longer requires apps to have matching web content to be indexed in their search engine. Google's obvious goal here is to be able to provide the user everything that they need using only the Google Search. For now though the streaming feature is in the testing phase to see how it will be received by the public before they officially release it and make an expansion to iOS devices.
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