Usually, when the year is about to end, people look forward to hearing the newest trends and changes that the next year would carry. Changes in fashion, trends and gadgets are common, but change of personnel or staff isn't. Nonetheless, this is what Twitter is bringing to its consumers in the coming year.

The social media platform has hired a new vice president of diversity and inclusion in the person of Jeffrey Siminoff. Siminoff will be replacing Janet Van Huysse, who is leaving the company after working with them for six years. The change is announced on the company's social platform, fuelling more controversies in the process. Siminoff will officially start working with Twitter on January 2016.

Siminoff is also known to be the previous director of worldwide inclusion and diversity of Apple from September 2013 up to now. Before he got that stint with Apple, Siminoff worked at Morgan Stanley, leading its global diversity and inclusion efforts. He is also known to be one of the founding leaders of the global LGBT leadership organization "Out Leadership."

Meanwhile, Van Huysse is known to have led Twitter's HR department and is also known for her diversity goals for 2016 blog that included increasing overall representation of women companywide to 35 percent and the proportion of underrepresented minorities in tech roles to 9 percent. Regarding her leaving the company, Van Huysse said it was time for a next chapter. When asked what that would be, she refused to make a comment and has since then kept quiet regarding the issue.

Tech companies have recently been criticized and been under fire for lack of diversity following dismal reports on the hiring of women and minorities to various roles of some of the world's leading companies. And Twitter is no stranger to the issue. The tech company has been sued before by a former female employee who claims its "black box" promotion process favored men unlawfully.

Earlier, it came under fire for having a frat-themed party, which critics claim shows the tech company's lack of gender diversity. And last month, it was asked for a specific accounting of the percentage of underrepresented minorities who were recently let go by the company during its downsizing.

With the recent hiring of Siminoff, many are hoping that it would do the company good not only for its reputation but for its employees as well.