Consumers who use Windows 10 that launches Cortana might not be able to browse using Google, Chrome, Firefox, or other search engines anymore as the company restricts it to Bing and Edge only.

Search and Cortana General Manager Ryan Gavin stated on Windows Experience Blog that the drastic change is to "ensure users of a personalized, end-to-end search experience."

"Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable," as quoted from the blog.

"The continuity of these types of task completion scenarios is disrupted if Cortana can't depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing - all designed to do more for you," the whole statement reads.

Users from around the world might panic and be disappointed about the sudden changes, but it does not mean that the other search engines will be banned from the newest operating system. According to News Everyday, users can still search via the usual search engines by a "conventional browser search."

However, according to Search Engine Land's Danny Sullivan, the downside for using a restricted browser is that, "there is no option for designating a different search engine preference in Microsoft's centralized default manager," as quoted from News Factor.

The website went on to explain that Windows 10 secured the Edge for allegedly bringing more profit and pushing Bing as the default browser for the same reason, some critics from different websites were not so impressed with the latest announcement.