Codemasters Co-Founder: Future Lies in Digital, Not Retail

By Jonathan Charles | Jul 06, 2012 01:01 PM EDT

Share This Story

  • Print
  • Email

In an interview with gaming Web site MCV, David Darling - co-founder of Codemasters - said retailers cannot control pricing models. Games at retail for consoles are usually $60, whereas an Xbox Live Arcade game such as Minecraft costs a third at $20.

Follow us

"Sony and Microsoft cannot let the retailers dictate game prices going forward if they want to break free from the current over-priced model, their next consoles, PlayStation 4 and Xbox 720 need to be digital only, or they will fail.

"Consoles have become like dinosaurs heading for extinction as their natural retail habitat begins to change. These ancient beasts must now adapt to a new environment where platforms like Steam, Facebook and Apple's App Store are pushing innovation," Darling said.

Steam was rumored to be producing a console, similar in form factor to Alienware's PC-in-a-console. The Verge's sources made it sound like the Android of the gaming industry: open source to everyone, including competitors such as EA with its Origin service.

"The industry is transitioning from boxed to digital games. Physical media like DVD is dying out and gaming is rapidly moving to digital distribution. If hardware manufacturers such as Sony and Microsoft do not manage this transition soon, they will be overtaken and left behind by companies who are embracing digital distribution wholly and completely," Darling added.

The rumor of Apple entering the gaming space has been suggested partly due to the success of the iOS App Store. At the All Things Digital D10 conference in 2012, Apple CEO Tim Cook said that it wouldn't enter the gaming industry in the "traditional" sense. That could refer to consoles, and a digital distribution service as Darling mentioned.

There's also the issue of bandwidth supporting downloading games digitally: Battlefield 3 is a 15GB download from Origin. Consumers who buy multiple games a week could quickly approach 100GB.

The value of used games is also decreasing with the rise of online passes, such as that in Battlefield 3, which are needed to play online and are a one-time use. Other rumors earlier in 2012 said next-generation consoles would block used games; the PlayStation 4 would support a trial version of game, with a link to buy and download the full title.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2013 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
Galaxy S4 World Tour in ChinaSamsung Galaxy S4, Galaxy Note 8.0 Top Consumer Reports Rankings
Nokia Xpress Now Web App Announced For Asha Devices
Samsung Galaxy S4 'Google Edition' Will Be Available In U.S. Only?
Sony Xperia UL Reaches Japan With New Camera Features
Tablet / Laptop / PC
Galaxy S4 World Tour in ChinaSamsung Galaxy S4, Galaxy Note 8.0 Top Consumer Reports Rankings
Samsung Galaxy Tab 3 8-Inch Specs, Photo Leak Online
Asus 1015E Ubuntu Notebook To Launch Soon With $215 Price Tag
New MacBook Air To Debut In June With Intel's New Haswell Processor?
Gadgets
Ouya Android-Powered $99 Game ConsoleOuya Will Be At E3 2013, But Not Where You Think
Next Microsoft Xbox To Sport Dashboard UI Update And Tile Changes
Google Media Streamer Hits FCC To Replace Nexus Q
Google Glass Raises Lawmakers' Concerns: Congress Demands Answers About Privacy
OS / Software
Galaxy S4 Google EditionSamsung Galaxy S4 'Google Edition' Will Be Available In U.S. Only?
Android 5.0 Key Lime Pie Mentioned In Google I/O 2013: Is Google Working On The Firmware Update?
Android 4.2.2 Jelly Bean Update For Samsung Galaxy S3 Leaked
Samsung Galaxy S4 Mega Confirmed By Samsung In WatchOn Change Log?
Internet / Social Media
FaceTimeAT&T Promises Cellular Video Calls, Mobile Video Chat For All Customers
Flickr Boasts 'Spectacular' Redesign, Offers A Whopping 1TB Of FREE Storage
Download 40 GB In A Second: Researchers Set Up World's Fastest Wi-Fi Network In Germany
YouTube Shoppable Videos - Will Google Hit A New Jackpot?
What's App
Nokia Xpress Now Web AppNokia Xpress Now Web App Announced For Asha Devices
Samsung Galaxy S4 App Contest Boasts $800,000 Total Prizes For Talented Devs
Intellicam App Brings First Hands-Free Camera Feature To Windows Phone 8
Seven New Apps Coming To Google Glass: Facebook, Twitter, And Evernote Included

DON'T MISS

A photo allegedly taken with the Samsung Galaxy Note 3
Photo Taken With Samsung Galaxy Note 3 'Leaked' Online
The photo is posted by SamMobile and the screenshot of the EXIF data of the image shows that the
Nokia Lumia 928
Verizon Exclusive Nokia Lumia 928 Now $49.99 At Online Retailers
Want a Lumia 928 on Verizon Wireless? Pick it up from RadioShack or Wirefly for $49.99.
Asus 1015E Notebook
Asus 1015E Ubuntu Notebook To Launch Soon With $215 Price Tag
Asus is offering an alternative to the Windows 8 1015E notebook model: an 1015E-DS03 notebook
YouTube App
YouTube Shoppable Videos - Will Google Hit A New Jackpot?
YouTube is no longer a simple video-sharing site, it now offers consumers the chance to shop
Galaxy S3 Mini Jelly Bean Update
Android 4.2.2 Jelly Bean Update For Samsung Galaxy S3 Leaked
The new firmware comes with some Galaxy S4 features but it is not known whether the camera features
Samsung Galaxy Tab 3 8.0 Leaked Image
Samsung Galaxy Tab 3 8-Inch Specs, Photo Leak Online
Samsung recently announced the Galaxy Tab 3 7.0, but a new report with leaked specs and photo now

Ouya Android-Powered $99 Game Console
Ouya Will Be At E3 2013, But Not Where You Think
The Ouya team might not be on the E3 2013 show floors, but you can still give the console a test
Galaxy S3 Sapphire Black
Android 4.1.2 Jelly Bean Official Firmware Update For Samsung Galaxy S3 I9300 Via XXEMD2 [How To Install]
The update comes with some features like Group CastApp and Page Buddy.
MacBook Air
New MacBook Air To Debut In June With Intel's New Haswell Processor?
Apple is expected to update its hardware lineup as soon as June with a new MacBook Air likely
Google Nexus 4 White Version
White Nexus 4 To Launch On June 10 Rocking Latest Android 4.3
The white Nexus 4 that created a lot of buzz among rumor mills recently, finally has a launch date:
Copyright © 2013 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics