By Jonathan Charles | Jul 23, 2012 01:54 PM EDT
The announcement of Windows Phone 8 revealed that Windows Phone 7 devices would effectively be unsupported, barring the Windows Phone 7.8 update, which brings the new start screen three resizable tile sizes (small, medium, and large). A manufacturer falling into the category is Nokia, developer of the Lumia Windows Phone 7 devices. Nokia, reportedly, is building a new marketing campaign for a new Windows Phone device.
Nokia "entered [into] secure negotiations with European operators about forming an exclusive opportunity to a launch a smartphone," according to the Financial Times, for Windows Phone 8, Reuters reported. Nokia is already rolling out Nokia Lumia device ads, showcasing the device's functionality and hardware at a budget price ($49 on AT&T).
The FT said that France Telecom is one of the carriers Nokia is currently talking to; however, no deal has been made. Nokia's Lumia 900 device has sold four million units, and is popular in Europe, so marketing campaigns for future devices in the region seems like a logical move. The issue at hand is selling its devices in the U.S., with Verizon and AT&T - the country's biggest carriers - offering iPhone and Android devices. Verizon revealed in its earnings report that 60 million iPhones have been sold, eclipsing Nokia's 4 million.
Also, the FT report stated that Nokia will look for a network or two in Europe to build "dedicated support for its smartphones." The company probably doesn't want to leave its customers buying older devices, including the Lumia 900.
The benefit for the operators, according to an anonymous source speaking to the FT, is a stake in sales.
Nokia recently revealed that it continued to lose money during Q2 2012, a trend causing the company to lose its numero uno status in the smartphone world to Samsung. The company abandoned its Meego and Symbian operating systems, despite releasing the well-received Nokia N9 for the former. Nokia averred that innovations on the phone may arrive on future Windows Phone devices.
With its multiple palette of colors, much praise has been showered on the Lumia 900 for its striking design. The software for the Lumia 900 is the same as on the rest of Windows Phone devices, a positive or negative depending on what the user is looking for.
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