By Alexandra Burlacu | Jul 30, 2012 01:26 PM EDT
AT&T is halving the price of the HTC One X smartphone from $200 to $100 as part of its back-to-school promotion, which aims to entice more customers into buying the high-end Android device. Radio Shack is also offering the reduced price, along with $50 percent off other Android smartphones.
An AT&T spokeswoman confirmed on Friday, July 27, that the carrier will be slashing the price of the HTC One X handset from $199.99 on a two-year contract to just $99.99. "The HTC One X will be available for AT&T customers for $99.99 as part of our promotions for the back-to-school timeframe," said the spokeswoman.
The news of the price cut first came from a user on the XDA-Developers forum. User "Surflamj," who claimed to be an AT&T sales representative, posted a screenshot allegedly taken from AT&T's internal website. The screenshot featured the new price, and the user noted that "this is the new price point, no special or deal."
In addition to the new price for the HTC One X, the screenshot also provided some information about Samsung's flagship Galaxy S3 smartphone, noting that the handset is currently on "extreme backorder" from AT&T. As the carrier previously announced, the garnet red Galaxy S3 will be available for "special order" through AT&T starting Sunday, July 29. The reduced price tag on the HTC One X likely comes as a response to the Samsung Galaxy S3's price, which is now on sale for just $149.
The HTC One X is the first AT&T smartphone to sport built-in Beats Audio by Dr. Dre and also boasts of a whopping 4.7-inch, 1280 x 720 pixel, non-reflective display. The smartphone runs on Android 4.0 Ice Cream Sandwich, topped by HTC's own Sense user interface. According to HTC, the One X also features a new image-processing chip allowing for auto focus in just 0.2 seconds and shot-to-shot in 0.7 seconds. What's more, users can also capture images while shooting 1080p video. Meanwhile, the 1.3-megapixel front camera allows for video chats. The One X can also use AT&T's 4G LRE network, where available.
AT&T started selling the HTC One X on May 6, but HTC's patent dispute with Apple sent the handset off to a rocky start in the U.S.
Not so long ago, the HTC One X and HTC EVO 4G LTE were both banned in the U.S. for infringing on an Apple patent. HTC, however, managed to work around the patented technology and got the devices past U.S. customs. The fix, however, took some time to develop and created an HTC One X backlog at customs.
Fortunately, the device has escaped the tangled webs and is now available. The new price tag should help drive more sales even though anticipation is currently very high for Apple's next-generation iPhone, which is expected to arrive sometime in October.
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