HTC is entering an interesting period. The company previously known for dominating the Android market with its sheer number of devices on offer, chose to decrease the size of its portfolio with the One devices. While the company has seen reduced profits, the company's CFO remains unconcerned.  

Follow us

HTC surfaced in 2006, and became popular with high-end Android devices including the HTC Desire. These devices have moved aside in favor of new devices and due to of their lack of current software. The HTC Desire HD may not be getting Android 4.0 Ice Cream Sandwich, for example. Other Android manufacturers, notably including Samsung, have eclipsed the company.  Samsung introduced the Samsung Galaxy S3 smartphone on May 29, taking record pre-orders and sales as a result.  With the next iPhone's release potentially occurring next month, HTC is unlikely to be in the limelight for a while. 

The fall in profits has seen HTC close offices in areas where it isn't strong, like Brazil and South Korea. The closures mean it will help HTC streamline the company in "key growth" markets, unspecified in the interview. 

Chang added that the company will continue to bring innovative products to market, and use its"strong partnerships with carriers," Chang Cia-Lin said in an interview with PC World Australia. Marketing, retail, and sales sectors will be improved to broaden consumer reach, according to Chang. "HTC is still a young company. In a lot of countries, the brand awareness is fine. We need to focus more on the brand consideration and preference," he said.

Rumors recently surfaced claiming that HTC will launch a possible update to the HTC One V, the low-end device in the One range. The rumor remains unconfirmed, but technology website The Verge seemed confident. Whether HTC could remove the love-or-hate-it Sense UI, or at least offer an option to disable it for stock Android, to drive sales also remains unknown. Android devices have to be rooted (hacked) to use the stock experience, which is not ideal for the average consumer.

Join Our Conversation

Smartphones

LG Optimus GJ Waterproof Smartphone Now Official, Will Sport $600 Price Tag

Nokia Launched LiveSight For HERE Maps On Windows Phone 8

Samsung Galaxy S4 Sells 10M Units In First Month, More Color Options Coming This Summer

HTC One Google Edition With Stock Android May Arrive This Summer

Tablet / Laptop / PC

Amazon Launches 7-Inch And 8.9-Inch Kindle Fire HD Tablets In 170 Countries

Lenovo ThinkPad Helix Hybrid Tablet-Ultrabook Now Available Starting At $1679

Samsung Galaxy Tab 3 Leaks In Benchmarks With Intel Inside

Samsung Galaxy S4, Galaxy Note 8.0 Top Consumer Reports Rankings

Gadgets

Recharge Your Phone In 20 Seconds With This Revolutionary Device

Ouya Will Be At E3 2013, But Not Where You Think

Next Microsoft Xbox To Sport Dashboard UI Update And Tile Changes

Google Media Streamer Hits FCC To Replace Nexus Q

OS / Software

Former Nokia Team Jolla, Announces First Sailfish Powered Smartphone For Asia

Android 4.2.2 Jelly Bean Update For Samsung Galaxy S3 Transform It Into Galaxy S4 (To Some Extent)

iOS 7 To Come With Flickr, Vimeo Integration

Samsung Galaxy S4 'Google Edition' Will Be Available In U.S. Only?

Internet / Social Media

AT&T Promises Cellular Video Calls, Mobile Video Chat For All Customers

Flickr Boasts 'Spectacular' Redesign, Offers A Whopping 1TB Of FREE Storage

Download 40 GB In A Second: Researchers Set Up World's Fastest Wi-Fi Network In Germany

YouTube Shoppable Videos - Will Google Hit A New Jackpot?

What's App

Nokia Launched LiveSight For HERE Maps On Windows Phone 8

Nokia Xpress Now Web App Announced For Asha Devices

Samsung Galaxy S4 App Contest Boasts $800,000 Total Prizes For Talented Devs

Intellicam App Brings First Hands-Free Camera Feature To Windows Phone 8