The Consumer Electronics Show (CES) in Las Vegas exhibits the innovation and technology that is changing the world and the way companies do business which happens every year. Business Insider has spoken with advertising and marketing executives from variety of industries during the recent CES 2017. That was to discuss challenges, victories and strategies they have to navigate current digital landscape.

Business Insider was able to discuss about why Lenovo, a Chinese multinational technology company, has entered the crowded smartphone market as they sat down with the Senior Vice President and Chief Marketing Officer of Lenovo, David Roman. Note that Lenovo has bought the Motorola Mobility business from Google in 2014 at a price of $2.91 billion. It used the CES show to promote the Moto Z Droid 2017, the company's flagship phone. The CES 2017 best of Innovation was given to the snap-on modules as it won for wireless handset devices.

Roman was apparently asked on how Lenovo plans to be heard in a very crowded smartphone market and why he would think this product will succeed indeed. Roman said that the company had no plans for beating out Apple or Samsung with their Moto Z models as Lenovo has been realistic about the Moto Z line. The executive said that if the three handsets, which were launched last summer, can get even a small fraction of the smartphone Lenovo would call it as a success.

"When you think about a market that that's big, where there are 1.5 billion phones sold in a year, even a niche of 2% of that market is a very big market in its own right," he said.

Meanwhile, according to reports, a brand new version of last year's Moto Z Droid, which is reportedly upgraded with the current Qualcomm Snapdragon 835 processor, showed up in the GeekBench benchmark database, which carries a 4GB RAM and has Android 7.1.1 allegedly pre-installed.