By Anu Passary | Aug 16, 2012 12:45 PM EDT
A recent report has indicated that more than half the American population has jumped on to the smartphone bandwagon, denouncing traditional mobile phones in favor of more advanced mobile gadgets.
According to Chetan Sharma Consulting's report, smartphones "continued to be sold at a brisk pace accounting to over 70% of the devices sold in Q2 2012 with Android dominating though iPhone leads in revenue and mindshare."
The report supports a Nielsen find that the number of smartphone users in U.S. has crossed the 50 percent mark. In March of this year, the Nielsen report used polling data to corroborate its smartphone penetration assertions.
"Android continues to lead the smartphone market in the U.S., with 48 percent of smartphone owners saying they owned an Android OS device. Nearly a third (32.1%) of smartphone users have an Apple iPhone, and Blackberry owners represented another 11.6 percent of the smartphone market," stated the Nielsen report.
Chetan Sharma Consulting derived its data from the quarterly reports of phone providers like AT&T, Verizon Wireless, T-Mobile USA, and Sprint Nextel Corp. The consulting firm's report also revealed that the U.S. is the most attractive markets for OEMs, which is attributed to the global smartphone sales figures of 40 percent each quarter.
Android smartphones dominated sales in the last quarter, ousting Apple's iPhone, which was largely due to consumers holding on for the iPhone 5. However, the report proclaimed "Apple's iPhone sales declined in Q2 but with iPhone 5 round the corner, it is all set to dominate the remainder of the calendar year."
The report also indicates that "the overall data consumption in the US market in 2012 is expected to exceed 2000 Petabytes or 2 Exabytes." Moreover, mobile data growth is expected to touch 80 percent. The introduction of data tiers, Wi-Fi offload, developer education, as well as offloading and compressing solutions have been the primary factors in driving mobile data growth.
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