By Anu Passary | Aug 17, 2012 10:55 AM EDT
David Schmoock, head of Lenovo's North America operations has revealed that new devices that are based on Microsoft's Windows RT software will cost $200 to $300 less than products that run Windows 8 software. Currently, Lenovo is the second-largest maker of PCs in the world.
Schmoock stated that Windows RT will "be a very good consumer box" and Windows 8 tablets will be in $600 to $700 price bracket. "RT will play in consumer and retail at very aggressive price points. It will do well but it's going to be more of a consumer price point play to begin with," he said, in an interview on Aug. 16.
Schmoock's "aggressive price points" assertion is on song with recent reports that have indicated that Microsoft will be launching its Surface tablet for $199.
Additionally, Microsoft intends on releasing two versions of its OS in October, which will bring a new touchscreen interface to tablets and PCs. This move is aimed at upping the ante against Apple's iPad. Microsoft's Windows 8 software runs on chips made by Intel and AMD, whereas the Windows RT runs on ARM technology-based ones. The latter is a standard for maximum mobile phones. On the other hand, Windows 8 is more popular with corporations owing to its compatibility with other Windows software.
Commenting on Ultrabook sales, Schmoock opined that Intel would not meet its target of grabbing 40 percent of the marked by year end. "They'll be a lot bigger than they are now, but I don't know if it will get all the way up to 40 percent," he said.
A cheap RT tablet would certainly intensify the ongoing tablet wars. Microsoft is already aiming to eat into tablet market leader Apple's 69.6 percent share with its Surface offering. With RT tablets lowering the price bar, Microsoft's 30% tablet share goal does not seem like a distant dream.
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