iPhone 5 Release, iPad Mini Launch To Come One Month Apart – Why It Makes Sense

By Alexandra Burlacu | Aug 27, 2012 09:58 AM EDT

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With two major devices expected this fall, Apple is surrounded by increasingly more hype and speculation. According to a new report, however, the tech giant will hold two separate events to unveil its next-generation iPhone and its cheaper, smaller iPad Mini.

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Apple is widely expected to unveil the iPhone 5, or the new iPhone, at an event on Sept. 12. Its smaller iPad, meanwhile, will not make its debut until October, the Wall Street Journal's tech blog AllThingsD reported.

"Apple's next generation iPhone and its so-called 'iPad mini' will debut at two separate events this fall, rather than a single one as has been widely speculated, according to several sources," wrote All Things D. "First comes the latest iteration of the tech giant's hugely popular smartphone, which will be unveiled at an yet unannounced event on September 12."

The report further explains that Apple will announce its plans with the smaller iPad only after its new iPhone reaches consumers. "That device [iPad mini], which is expected to have a display less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October," adds ATD.

The site did not provide an exact date for that iPad Mini event in October, and Apple has not made any announcements yet. All Things D, however, has proved reliable in the past when it comes to Apple events information. ATD also broke the news about the iPad 3 launch back in March, and it was proved correct.

Meanwhile, Daring Fireball's John Gruber went even further as to speculate why Apple would prefer to hold separate events for the two devices. "I don't think Apple would want reviews of both a new iPhone and a new-size iPad appearing at the same time," wrote Gruber. "Why share the spotlight? Why have another Apple product battling with the iPhone for the top spots in news coverage?"

Consequently, Gruber said it "makes sense" for Apple to unveil its hot new toys at two separate events. "The iPhone is too big, too cool, and garners too much attention - and it's in Apple's interest to keep that attention undiluted," he explained.

Another possible explanation for two launch events one month apart could be related to budget. Apple's gadgets are not the cheapest, and the company would certainly want to avoid putting consumers on the spot and force them to choose one or the other. Launching the two devices separately would increase the chances of Apple fans buying both the new iPhone and the new iPad Mini.

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