By Alexandra Burlacu | Aug 27, 2012 12:17 PM EDT
LG Electronics has finally offered more details about its upcoming Optimus G smartphone, which expected to be unveiled at the end of August at the IFA consumer electronics tradeshow in Berlin. According to the press release, the new Optimus G will sport top component technology from sister companies, including battery, panel and touch technology from LG Chem, LG Display, and LG Innotek, respectively.
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"As the first Quad-Core LTE smartphone to utilize Qualcomm's latest Snapdragon S4 Pro APQ8064 processor, LG's upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process," said the company.
"LG Display's True HD IPS+ Display is sharper than today's AMOLED displays due to its high pixel density of 320ppi (1280x768 pixels) and Stripe RGB IPS Panel," LG further touted. "The new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do."
Using the formula for pixels-per-inch (ppi) calculation, 320ppi would mean the Optimus G will sport a 4.7-inch display. LG's display division, rumored to be providing the new screen on Apple's iPhone 5 as well, has created a new AMOLED display that saps less power.
In addition to the new screen, the handset will also feature a new touch display technology called the G2 Touch Hybrid Display. While traditional touchscreens have a gap between the glass and the LCD panel, the G2 Touch eliminates that gap and reduces the thickness of LG Innotek's touchscreen panel by 30 percent. Meanwhile, LG's chemical division has created a new battery that will be 60 percent more efficient than similar-sized batteries.
No other details have been officially released so far, but a leak from AndroidMx mentioned 2GB of RAM, a 13-megapixel camera and Android 4.0 Ice Cream Sandwich. LG has not said when it will officially announce the device, but one thing is for sure: with high-profile smartphone unveilings from Apple, Nokia, and Samsung expected in September, LG has to come up with something big in order to impress and keep up.
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