Samsung Announces Four New Samsung Galaxy S3 Colors
The Samsung Galaxy S3 smartphone launched on May 29 in two colors: Pebble Blue and Marble White. Four new colors will now be available, according to the company: Amber Brown, Garnet Red, Sapphire Black, and Titanium Grey.
"Elegant, intelligent, and stylish, the Samsung Galaxy S3 is designed for humans and inspired by nature," Samsung said in the blog post announcing the new colors. The company added that the colors are inspired by man's relationship with nature. Hyperglaze material is used to create the illusion of dual colors across the front and back of the device.
The Amber Brown color is "Inspired by the mysterious and unique gem [amber]," while Samsung described the color as emphasizing "the beauty of the advanced organic design" of the Galaxy S3. Garnet Red "holds the delicateness and elegance" of the Almandite Garnet gem. Sapphire Black "adds the mysterious power of the dark stone" to the "refined, deep sophistication of the color black," Samsung added. Finally, Titanium Grey is a "symbol of intelligence, insight, and curiosity, all of which are embodied in the design of Samsung Galaxy S III."
"Every inch of the Samsung Galaxy S II has been created to reflect the natural elements that inspired its ergonomic design, from the softly shaped curvature to the minimized bezel. By expanding the color range of the Samsung Galaxy S III we are continuing the evolve the Minimal Organic design theme of the handset. The color options we have added evoke the phone's emotional and natural aspects in a very simple and effective way," vice president and lead designer at Samsung Minhyouk Lee stated.
Issues have surrounded the design of the Samsung Galaxy S3, included case cracking near the battery cover. For all the praise the Galaxy S3 received on its debut, directed towards its performance and improved features, critics saw is design as a weak point. When compared to devices like the iPhone 4/4S that sport an unibody aluminum design, the plastic casing may seem cheaper to consumers.
Color availability depends on the country and carrier. Pre-orders for the Garnet Red version opened in July 2012.