Recent research has revealed that 40% of smartphone users want Apple's next-generation iPhone 5.

VoucherCodes.co.uk commissioned the research, which sought respondents aged 18 and over, reports TechDigest. The survey conducted by OnePoll, an online research market company, revealed that over two fifths of the 2000 smartphone-owning respondents were looking to purchase the iPhone 5.

Follow us

Additionally, 26 percent averred that they aim to purchase the iPhone 5 within the first week of the smartphone hitting the shelves, and nearly 15 percent of the respondents said that they would be willing to queue outside an Apple Store to be the first to lay their hands on the next-generation Apple offering. Excitement surrounds Apple's fabled smartphone, and Duncan Jennings, co-founder of VoucherCodes.co.uk, acknowledged the same.

"This really is the tech launch of the year and consumers are understandably excited about the latest version of the world's favorite smartphone," said Jennings.

The poll also delved into what feature improvements users would look for in the new iPhone iteration, and 69% of the respondents hoped that the smartphone would support longer battery life. The rumored larger screen and a higher resolution camera also made it to the anticipated features wish list.

With competing smartphones sporting 4-inch plus displays, Apple's iPhone 5 is expected to throw the gauntlet to rivals. Tech gurus are pitching the iPhone 5 to steal the thunder from Samsung's Galaxy S3, currently the most popular smartphone around.

"The launch of any Apple product is an interesting time for the rest of the market as the popularity of their products has a knock on effect on competitors pricing strategies. We expect to see Apple's major competitors adjusting the price of their smartphone offerings after the iPhone 5 launch, making it a great time for consumers to pick up the latest hardware at a discounted price," noted Jennings.

Whether the iPhone 5 launch has a domino effect on the smartphone market and pulls the rug from underneath its arch-rivals feet remains to be seen.

Join Our Conversation

Smartphones

Former Nokia Team Jolla, Announces First Sailfish Powered Smartphone For Asia

Motorola XFon May Hit Verizon, Sprint Later This Year

More BlackBerry Devices On The Way, Says Sprint

Android 4.2.2 Jelly Bean Update For Samsung Galaxy S3 Transform It Into Galaxy S4 (To Some Extent)

Tablet / Laptop / PC

Lenovo ThinkPad Helix Hybrid Tablet-Ultrabook Now Available Starting At $1679

Samsung Galaxy Tab 3 Leaks In Benchmarks With Intel Inside

Samsung Galaxy S4, Galaxy Note 8.0 Top Consumer Reports Rankings

Samsung Galaxy Tab 3 8-Inch Specs, Photo Leak Online

Gadgets

Recharge Your Phone In 20 Seconds With This Revolutionary Device

Ouya Will Be At E3 2013, But Not Where You Think

Next Microsoft Xbox To Sport Dashboard UI Update And Tile Changes

Google Media Streamer Hits FCC To Replace Nexus Q

OS / Software

Former Nokia Team Jolla, Announces First Sailfish Powered Smartphone For Asia

Android 4.2.2 Jelly Bean Update For Samsung Galaxy S3 Transform It Into Galaxy S4 (To Some Extent)

iOS 7 To Come With Flickr, Vimeo Integration

Samsung Galaxy S4 'Google Edition' Will Be Available In U.S. Only?

Internet / Social Media

AT&T Promises Cellular Video Calls, Mobile Video Chat For All Customers

Flickr Boasts 'Spectacular' Redesign, Offers A Whopping 1TB Of FREE Storage

Download 40 GB In A Second: Researchers Set Up World's Fastest Wi-Fi Network In Germany

YouTube Shoppable Videos - Will Google Hit A New Jackpot?

What's App

Nokia Xpress Now Web App Announced For Asha Devices

Samsung Galaxy S4 App Contest Boasts $800,000 Total Prizes For Talented Devs

Intellicam App Brings First Hands-Free Camera Feature To Windows Phone 8

Seven New Apps Coming To Google Glass: Facebook, Twitter, And Evernote Included