Apple launched its highly-anticipated iPad mini on Oct. 23, which has seen big demand within the tech industry as the initial inventory of the base model has already been sold out. However, Apple's rival Amazon has taken a dig at the latest tablet with a price and some feature comparisons on its Web site.

iPad mini has many competitors in the 7-inch tablet market and Kindle Fire HD is one of them. Amazon points out on its Web site prices and some features of the Kindle Fire HD, which it compares to the latest iPad mini. Amazon indicates that the Kindle Fire HD has a "stunning HD display with 30 per cent more pixels thaniPad mini". In comparison, it lists the iPad mini as having a "standard definition, low-resolution display."

Amazon also lists the Kindle Fire HD to feature 216 pixels per inch (ppi) and the iPad mini with 163ppi. Amazon claims that users can "watch HD movies and TV" on Kindle Fire HD, and the iPad mini has "No HD movies or TV." Amazon reports that the Kindle Fire HD has "dual stereo speakers", while the iPad mini has a "mono speaker." Amazon further states that Kindle Fire HD has "ultra-fast MIMO Wi-Fi," and no details of the iPad mini are quoted even though the tablet has Wi-Fi.

Finally, Amazon indicates the price of the Kindle Fire HD as $199 and $329 for iPad mini.

The iPad mini was revealed at a special event in California on Oct. 23 along with other iDevices. The tablet features impressive features users may expect in a 7-inch tablet. The iPad mini sports a 7.9-inch LED-backlit Multi-Touch display with IPS technology with 1024 x 768 pixels resolution. Apple's custom-designed A5 processor powers the iPad mini. The iPad mini sports a 5-megapixel rear-facing iSight camera and a 1.2-megapixel front-facing camera. Apple offers the iPad mini with a starting price of $329.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," said Phil Schiller, Apple's marketing chief. Schiller further added "And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that."

The price of iPad mini is on the higher side when compared to other 7-inch tablets; however, the tablet is still selling like hot cakes. It is anybody's guess if the iPad mini will continue to appeal to smartphone enthusiasts in the long run.