By Vamien McKalin | Nov 13, 2012 09:46 AM EST
Research in Motion (RIM) is struggling to get its first BlackBerry 10 smartphone outside the labs and into the hands of willing consumers, all the while giving other ecosystems like Android, iOS, and Windows Phone more room to push the company into anonymity.
RIM's plan right now is to take developers into confidence and ensure that they are feeling comfortable, so that they would have reason to port their existing apps to the BlackBerry 10 platform. The company plans to give away $100 and a PlayBook to any developer at its Got Game Port-a-Thon on Nov. 16. To qualify, developers must port their existing game over to BlackBerry 10.
Developers who port three or more games to the platform will get a BlackBerry PlayBook. Five or more ports will net a developer a BlackBerry 10 developer device. Developers have their work cut out as all these ports must be done within 36 hours else they will not qualify for any of the prizes.
RIM did a similar thing at BlackBerry World 2012 back in May this year. Developers who created certified applications for BlackBerry 10 could net a check of $10,000 even if their application failed to reach $10,000 profit in a full one year, RIM would cut developers a check for the difference. No doubt RIM is taking this seriously; however, the constant delays of the first BlackBerry 10 device may do more harm than good.
With the iPhone 5 out and successful at retail, Android getting more mature with every new update, and Windows Phone 8 along with the Nokia Lumia 920 looming, the first BlackBerry 10 device is in for stiff competition when 2013 comes around.
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