Apple App Store Gets 'Redbox Instant By Verizon'

By Sumit Passary | Dec 20, 2012 11:51 AM EST

Movie rental vendor Redbox announced that it will bring its streaming service in partner with Verizon in 2013 and now 'Redbox Instant by Verizon' has been launched on Apple's App store; however, the service is still in closed beta.

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Redbox Instant by Verizon is a free app on Apple App store and users will need an invitation from Redbox to start using the service.

"Today is the day! We're *gradually* rolling out access to /redboxinstant.com . Get on the wait list & get excited!" reads the Redbox tweet.

Previously, App Advice reported that the Redbox Verizon Movie Service will offer unlimited video streaming for $6 per month, plus Blu-ray rentals for $9. The report also indicated that Redbox is said to be concentrating on recently released films, plus some older content not available anywhere else. Rentals and sales will start from $0.99.

"Enjoy unlimited streaming movies anytime, anywhere, instantly.* Like, right now! The app is free with your Redbox Instant by Verizon subscription," per the description of the app on Apple App store.

With Redbox Instant by Verizon, users can, instantly watch movies, bookmark favorite titles, download movies a user has purchased on the web, and browse through of popular movies. The description of the app further states "Redbox Instant is convenient, easy and affordable. Check us out!"

The service is available only in the U.S. and users who wish to sign up for the beta will have to visit Redbox's Web site and put their e-mail to get an invitation.

The Redbox Instant by Verizon version 1.0 on Apple App store is a 6.6MB file and the app is compatible with iPhone, iPod touch, and iPad and requires iOS 5.0 or later.

Redbox Instant by Verizon seems to be on track to give stiff competition to Netflix; however, the selection of content will be a key factor to attract a bigger audience to the service. We will have to wait till the service is up and running to find the contents of the service. 

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