HTC Droid DNA Is 'An Upgrade To Yourself', New Verizon Ad Claims

By Anu Passary email: a.passary@mobilenapps.com | Dec 27, 2012 10:45 AM EST

Share This Story

  • Print
  • Email

HTC Droid DNA, touted as the "ultimate smartphone" by the company, hit the shelves in November and is exclusively offered on U.S. carrier Verizon. The carrier recently released a new commercial called "Extra Sensory," which declares that the HTC Droid DNA is "an upgrade to yourself."

Follow us

The new Verizon advert shows off the 5-inch HTC Droid DNA smartphone with the "first true 1080p HD display" in all its glory. The "Extra Sensory" commercial hinges on the premise that the HTC Droid DNA is not "an upgrade to your phone" but "an upgrade to yourself."

The commercial's duration is 30 seconds and the carrier takes the time to emphasize on the Droid DNA's primary features and highlights them with marketing phrases like "vision expanding to 5-inch 1080p HD display and camera" and "touch acquiring NFC."

Verizon seems to be making all possible efforts to market the $199.99 (on-contract) Abdroid-powered Droid DNA. Tami Erwin, Verizon's chief marketing officer had noted at the launch that "HTC for us really represents innovation and sophistication."

The Droid DNA from HTC (also known as the J Buttefly in Japan) is currently among the best Android smartphones available in the consumer market, but whether the smartphone can help HTC reinstate its status as a formidable rival remains to be seen.

Check out the new Verizon commercial for the HTC Droid DNA below.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Intel Pocket Avatars

Join Our Conversation

Smartphones
evleaksSony Xperia Z3 may launch as minor upgrade compared to current flagship
Samsung Galaxy Alpha may not be the metal beast you’re waiting for
Apple to launch 4.7-inch iPhone 6 first, 5.5-inch model months later to avoid competition between them
Goophone i6 iPhone 6 clone up for pre-order for $159.99, ships Aug. 1
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
PayPal iOS appPayPal for iOS update brings loyalty card support, other features and enhancements
Facebook Slingshot now official to challenge Snapchat – What makes it stand out?
Pinterest update brings Guided Search to desktop users (VIDEO)
SwiftKey goes free on Google Play, boasts great new features & improvements
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics