Microsoft Planning To Open More Stores In 2013

By Khurram Aziz email: k.aziz@mobilenapps.com | Dec 26, 2012 03:57 PM EST

Share This Story

  • Print
  • Email

Microsoft will open six new retail stores in 2013 in Texas, Florida, Ohio, California, Utah, and Missouri, bringing the total number of Microsoft stores up to 37 in the U.S., with rumors of European expansion in the works, too.

Follow us

Jonathan Adashek, General Manager, Communications and Strategy at Microsoft's Sales & Marketing Services Group, made the announcement on the company's blog.

"We have always said that we will adjust our strategy, and open additional stores to deliver the choice, value and service our Microsoft customers have come to expect," said Adashek. "Therefore, we're thrilled to ring in the New Year by announcing the locations of our first new store locations for 2013."

The new stores will open in:

  • The Shops at La Cantera, San Antonio, Texas
  • Dadeland Mall, Miami, Fla.
  • Beachwood Place, Beachwood, Ohio
  • Westfield San Francisco Centre, San Francisco
  • City Creek Center, Salt Lake City
  • St. Louis Galleria, St. Louis

The stores follow a similar retail philosophy pioneered by Apple, which uses its outlets to promote and educate users on its flagship products.

Earlier in the year, The Next Web reported an interview by Steve Ballmer who said Microsoft was planning to build its outlets near Apple's stores, because it needs to be "beat."

Over the holidays, Microsoft opened a series of temporary "pop-up" stores across the U.S. as well as some permanent outlets in Canada in a push to shift its latest Windows 8 operating system as well as its Surface tablet.

The company is planning to extend many of these pop-up stores into the new year but hasn't outlined when they will open to the public.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2014 Mobile & Apps All rights reserved. Do not reproduce without permission.

Join Our Conversation

Smartphones
Motorola invite for Nov. 5 event Droid Turbo global version launching on Nov. 5 as Moto Maxx?
Microsoft Band fitness tracker debuts alongside Microsoft Health service: Here's the deal (VIDEO)
Motorola Nexus 6 goes in and out of stock in no time on Google Play
Meet the new OPPO N3 and R5 smartphones – What you need to know
Tablet / Laptop / PC
Dell Venue 7 and Venue 8 Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon Logo Amazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC Logo HTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google Downtime Google blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Flipboard for Windows Phone Flipboard for Windows Phone finally available, but requires 1GB of RAM (VIDEO)
Vine gets major update, lets you upload previously-shot videos & more (VIDEO)
BlackBerry Messenger (BBM) finally hits Windows Phone – Available as a free download now
Instagram releases Bolt ephemeral messaging app in select markets to challenge Snapchat
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps
Real Time Analytics