Apple Slashes Retina MacBook and MacBook Air Prices, Boosts Specs

By Binu Paul email: b.paul@mobilenapps.com | Feb 14, 2013 07:51 AM EST

Share This Story

  • Print
  • Email

Apple has slashed the prices for several configurations of its 13-inch Retina MacBook Pro and 13-inch MacBook Air models in addition to adding faster processors to both the 13-inch and 15-inch Retina MacBook Pros.

Follow us

Announcing the new prices, Apple said the MacBook Pro with 'Retina' display and 128 GB of flash memory will now cost $1,499 (decreased from $1,699) while the new model with 2.6 GHz processor and 256GB of flash is priced at $1,699. "The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory," Apple announced. According to the renewed price list, the 13-inch MacBook Air with 256GB of flash is available at $1,399 now, a price drop of $100.

The price cut came on the heels of Apple CEO Time Cook's announcement that the company is looking for ways to drive prices down as it improves its supply chain management. He was speaking at the Goldman Sachs Technology and Internet Conference.

The last time Apple initiated a price cut of this size was at the peak of recession back in mid-2009 when it slashed the prices of its already-existing models, notably a 15 percent reduction of MacBook Pro. Apple also slashed prices of its revamped MacBook Air line last year upon the introduction of its  a sub-$1,000 11-inch ultra-thin notebook.

Meanwhile, the rumor mills are buzzing about Apple's low-priced iPhone. Topeka Capital analyst Brian Whit predicts that the company may release a low-priced iPhone this year which will be called 'iPhone mini' or 'iPhone Air.'

However, Jeffries analyst Peter Misek said the rumored 4.8-inch iPhone 6 will not come until June 2014 because of some manufacturing issues. "We believe a summer CY14 launch was originally planned, but Apple tried to accelerate it to stem its market share losses. The earliest Apple could have launched a 4.8" phone would have been this fall (with a target of Oct); however, our checks indicate that Apple's suppliers are running into difficulties trying to scale the screen size from 4" to 4.8","Apple Insider quoted Misek as saying.

Get the Most Popular Mobile&Apps Stories in a Weekly Newsletter

© 2013 Mobile & Apps All rights reserved. Do not reproduce without permission.

Featured Video : Ericsson Announces World-Leading Launches Ahead of Mobile World Congress 2014

Join Our Conversation

Smartphones
Leaked image of the Amazon 3D smartphone in protective shell Amazon’s upcoming 3D smartphone leaks in first images, with more spec details
Google: All Glass spots claimed in Explorer Program after April 15 one-day sale following KitKat update
Samsung Galaxy S5 vs. HTC One M8, LG Google Nexus 5 & iPhone 5S in drop, slide, and dunk tests (VIDEO)
Microsoft Windows Phone 8.1 Developer Preview released – Get it now
Tablet / Laptop / PC
Dell Venue 7 and Venue 8Dell unveils Venue 7 and Venue 8 Android 4.3 Jelly Bean tablets
Retina iPad Mini facing delays, may not launch until early next year
Refurbished 128GB iPad with Retina Display now available on the Apple Online Store
Samsung Galaxy Note 10.1 – 2014 Edition: Pricing and availability now official
Gadgets
Amazon LogoAmazon reportedly to launch ‘Firetube’ set-top box before 2013 holidays
Samsung Galaxy Note 3 and Galaxy Gear India launch: Pricing and availability
Samsung Galaxy Gear Android smartwatch now up for pre-order in Canada
Samsung Galaxy Gear 2 reportedly in the works already, may debut at CES or MWC 2014
OS / Software
HTC LogoHTC reportedly considering Android/Windows Phone dual-booting smartphone as Microsoft pushes for deeper Windows mobile integration
iOS 7 Chrome Incognito mode leaks private searches due to bug
Sprint HTC One Android 4.3 Jelly Bean already rolling out, AT&T, T-Mobile & Verizon to follow
Microsoft Windows 8.1 now available for pre-order
Internet / Social Media
Google DowntimeGoogle blacks out for two minutes, causes 40 percent drop in world’s Internet traffic
Xbox Music web player is live and ready for Xbox Music Pass subscribers
Facebook Android app collected phone numbers even if users never logged in
Firefox 22 brings support for web video calls, 3D gaming, and Unreal Engine 3
What's App
Adobe Lightroom MobileAdobe Lightroom mobile hits the iPad, coming soon to iPhones
Apple updates Mac iWork for iCloud suite – What’s new in Pages, Numbers and Keynote?
Microsoft launches Office for iPad, makes Office Mobile free on Android and iPhones
Twitter adds photo tagging, multiple photo sharing to iPhone and Android apps
Copyright © 2014 Mobile & Apps All rights reserved. mobilenapps