By Prarthito Maity email: firstname.lastname@example.org | Feb 25, 2013 10:56 AM EST
While the next generation Sony-based gaming console PlayStation 4 has already been revealed, the entire focus of the gaming community has now automatically shifted to the release of Xbox 720. Now there’s more information to follow up on.
Per reports, EA has recently discussed about the prospects of a next generation gaming console from Microsoft, and as to how the device aims to stand out among gaming consoles and really define the future.
According to a report from a recent OXM, EA labels president Frank Gibeau discussed some of the areas EA is focused on for the future. He stated: “Every bit as impressive as the console initiative is the way our teams have pivoted to capture the mobile phenomenon.”
While the company is expecting more announcements on new platforms and partnerships in the coming months, for EA’s creative teams, this transition comes as no surprise.
He added that the company has been investing and innovating on new technology for months. “Console partners who have seen our early work agree, EA’s next-gen software is nothing short of astonishing. At a GameStop company meeting earlier this week, we gave 500 store managers a sneak peak at Battlefield 4. The game received a huge ovation and thousands of fans reacted to a single enthusiastic Tweet by GameStop’s CEO.”
“Got to see Battlefield 4 today and all I can say is WOW! Thanks @EA for the sneak peek. Can’t wait for you all to see it,” the tweet stated.
On Jan. 31, Gibeau revealed to investors that EA would share the first proper details of ‘Battlefield 4’ in "about 90 days". The game is apparently set to come out "next year", with the next Xbox also rumored to show up before this Christmas.
“And every bit as impressive as the console initiative is the way our teams have pivoted to capture the mobile phenomenon. EA has established a clear leadership position on both the iOS and Android systems and we’ve set new standards for business models and gameplay,” he added.
“The Simpsons: Tapped Out has been a runaway success and next week we will release Real Racing 3, a free-to-play masterpiece from our Firemonkeys studio, with graphics many people mistake for a current generation console experience.”
Finally, Gibeau stated that console transitions are a complex and challenging experience, and that the company also agrees with an old saying at EA: “Transition is our friend.”
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