By Prarthito Maity | Mar 12, 2013 09:52 AM EDT
Spotify is easily one of the most popular music streaming services in the U.S., and now other locations outside the U.S. will be treated to the service as well. Spotify will be taking the service to new dimensions and expanding its free tier mobile radio operations outside the U.S., according to reports.
That Spotify will soon be heading outside the U.S. was revealed by Bloomberg, which reported the information was revealed via “three people with knowledge of the talks.”
The sources state that Spotify is looking to offer ad-supported mobile radio everywhere it operates, starting in April, and as expected, the sources sought anonymity because the plans aren’t public as yet.
As of now, free mobile radio allows users to try Spotify without paying a $5 to $10 subscription fee, with the sole aim of offering a taste of the service.
“The company is using free mobile radio to attract customers who may convert to its subscription music service, the world’s biggest. Mobile is key for both companies -- Pandora, for example, draws three-fourths of its audience on mobile devices and hasn’t expanded beyond the U.S., Australia and New Zealand,” Bloomberg states.
Spotify currently operates in markets that include the U.S., U.K., Sweden, Germany, France and Australia, according to the company’s official Web site. Moreover, the service has 20 million free users and about five million who pay $10 a month to access unlimited and commercial-free music on computers and mobile devices.
The number of users, alongside the fact that the ratio of paying subscribers to active free users is over 20 percent, is not something surprising when considering the kind of work the company does via the service with over 20 million songs, with over 20,000 added every day, and over a billion playlists created.
Spotify, which is currently available in 17 different countries, was also seen recently renegotiating its deals with record companies in an attempt to push for lower payouts and more free music offerings.
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