Tablet

BlackBerry CEO Believes Tablets Will Die In 5 Years: What About PlayBook?

Vamien McKalin

BlackBerry CEO, Thorsten Heins, is a man of many words, and a man who isn't afraid to say things that might have some people looking at him strangely. According to Heins, tablets are just for a time, they will kick the bucket in 5 years, and it means you may never see another BlackBerry PlayBook tablet ever again.

"In five years I don't think there'll be a reason to have a tablet anymore," Heins said in an interview on Monday at the Milken Institute conference in Los Angeles. "Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model."  

According to Bloomberg, Heins stated back in January that a BlackBerry PlayBook tablet might make a return to market. However, for this to happen, BlackBerry must first be sure that the device would be profitable to its bottom line. Furthermore, Heins said a future BlackBerry tablet would have to be unique or else it won't happen.

"In five years, I see BlackBerry to be the absolute leader in mobile computing -- that's what we're aiming for," Heins said. "I want to gain as much market share as I can, but not by being a copycat."

About the BlackBerry Q10, Heins is quite optimistic of the device's prospects, and even expects the device to sell tens of millions in its lifetime. The Q10 is the latest device from BlackBerry running the latest BlackBerry 10 operating system, it is now available in the U.K. and should be available elsewhere sooner rather than later.           

"We have very, very good first signs already after the launch in the U.K.," Heins said. "This is going into the installed base of more than 70 million BlackBerry users, so we have quite some expectations. We expect several tens of million of units."

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