By Vamien McKalin | Jun 02, 2013 12:23 PM EDT
In a recent interview with The Verge, Razer CEO Min-Liang Tang talked about the post-PC era and the reasons why Dell and HP are failing in the PC sector. Min-Liang Tan believes the PC market shouldn't have declined if the top PC makers were innovating.
Min-Liang Tan pointed out that Razer has always focused on the innovation and design in the products it released in the last two years, something both Dell and HP have failed to accomplish in a very long time. Tan believes Razer is capable of bringing back that spark in the PC industry, and even though his company is not getting huge returns in profit, things are still working on relatively fine.
"It's been a long time since anyone's been passionate about a PC," Tang said. "HP's doing a horrible job with it. Dell's doing a horrible job with it. They just don't want to do anything with the PC anymore. Look, HP tried to get rid of their PC division and Dell said 'we're not a PC company anymore; we're now an enterprise company."
Not long ago, Razer announced two new gaming laptops running on the new Intel Haswell processors. Both devices are scheduled for a June 3 release date, and both are powered by Windows 8 and a super powerful NVIDIA GTX 725M GPU with 2GB of GDDR5 RAM and 8GB of DDR3 system memory.
On the matter of why Razer is successful in the PC space as opposed to Dell and HP, Tan said it is all because Razer builds great products, products he himself and Razer employees would want to use, which could turn out to be what consumers would want to use. He also said consumers are interested in smartphones and tablets, but they still want PCs and only a product with great design can attract buyers.
"It makes absolutely no business sense. It's a thin margin business. But for us, we're building products that we want ourselves. And the fact that when we launch a product, for a company as small as ours, and we get so much attention as we did for the Blade two years ago - and we're still getting attention - it's not a matter of extending our brand. It's just us building products people really, really want. People nowadays still want phones and tablets, but they still want PCs too. What consumers don't want, however, are the sorts of computers HP, Dell, and other major players are putting out are putting out. Our focus has always been to build great products. We don't have a great profit margin, I'll be candid about it. But is it fucking cool? Yeah, it is," Tan said.
In some ways, Tan is correct. HP and Dell have failed to bring any meaningful PC products to market in a long time, and it shows with their steady decrease in sales and market share. If all the top OEMs begin to focus more on design rather than adding bloatware to the operating system, the PC industry could rise again.
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