By Vamien McKalin | Jun 03, 2013 12:46 PM EDT
Windows Phone market share in the U.S. and the UK is growing steadily year over year, but still the platform sits way behind the likes of Android and iOS in the overall numbers. The new Kantar Worldpanel data proves that there is life in the Windows Phone platform; it just needs to grow faster to stay relevant.
In the UK, the Windows Phone platform managed to grow from 3.7 percent market share to 6.7 percent from a year ago. BlackBerry on the other hand fell from 7.1 percent to 2.5 percent. Android and iOS both sit at the top with 68 percent and 18.4 percent shares respectively.
According to Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, "Android and iOS continue to take the lion's share of smartphone sales in Britain. However, Windows phones are becoming increasingly popular with consumers. Windows has grown its share by 4.4 percentage points compared with the same period last year and now holds an 8.4% share of the market."
In the U.S., Windows Phone grew from 3.8 percent to 5.6 percent shares since last year. 42 percent of the persons who switched to a Windows Phone during this came from feature phones, 25 percent from another Windows Phone or Windows Mobile device, and 23 percent from Android.BlackBerry faltered badly by falling to 0.7 percent from 5.3 percent a year ago.
Kantar Worldpanel ComTech analyst Mary-Ann Parlato says:
"While iOS is similarly effective at capturing Android users and their own users, only 31% came from a feature phone device, showcasing Windows strength in attracting feature phone users.
"But it's not just about capturing the market that is yet to upgrade. Windows is also seeing success in the younger group. When looking at those who changed device, between 2011 and 2012 Windows was more successful at capturing older consumers aged 50-64. But when looking at those changing now and in the last year, we're seeing Windows now gaining share among those aged 25-34."
If Microsoft and Nokia can continue down this path, the Windows Phone platform could rise to double figures come 2014.
© 2013 Mobile & Apps All rights reserved. Do not reproduce without permission.