By Alexandra Burlacu | Jun 08, 2013 06:46 PM EDT
Game controller, Nintendo case and R.A.T. mice-maker Mad Catz has a new surprise in store for the Electronic Entertainment Expo (E3): the M.O.J.O. Android-powered game console.
Ouya got a lot of attention when its self-titled Android game console raided Kickstarter and raised a whopping $8.6 billion in funding and some more from investors, although its developers initially pledged $950,000. If this proves anything, it's that Android-powered game consoles are in high demand and users are eager to invest in such gadgets.
While the Android game console market did not really exist until Ouya came along, now it's booming and it looks very promising - enter Mad Catz.
The company best-known for making peripherals now aims to give Ouya a run for its money with its own little project called M.O.J.O. Mad Catz made no big announcement about its Android-powered game console yet, but information on the project appears in the company's 2013 fiscal earnings report. The Mad Catz M.O.J.O. Android game console will apparently make its debut at the E3 conference next week. The company also posted a first-look teaser on its website.
"At next week's Electronic Entertainment Expo (E3) in Los Angeles we will unveil the keystone product in our GameSmart initiative, Project M.O.J.O., an android micro console configured to harness the maximum gaming horsepower from an android device," touts Mad Catz President and CEO Darren Richardson in the report.
"The Project M.O.J.O. android micro console is being designed to interact seamlessly with our GameSmart controllers, mice, keyboards and headsets. With our long history in the gaming industry, Mad Catz has the technical capability, product breath, global distribution, and developer and publisher relationships that uniquely position our company to embark on this ambitious initiative. We believe the GameSmart initiative fits perfectly with our long-term strategy of designing innovative products for passionate gamers and our strategy of expanding into emerging markets."
While Mad Catz does indeed seem to have all it takes to make it into this business, the company is nonetheless entering a crowded space. Several Android game consoled are expected to hit the market this year, including the Ouya, GameStick and GamePop systems. The great difference, however, is that Mad Catz doesn't seem too interested in running its own game store with Project M.O.J.O. Customers will reportedly be able to buy games from existing stores.
Mad Catz plans to cash in on hardware, not software, which means users will be able to get thousands of games and apps available for Android from the Google Play or Amazon AppStore rather than just having access to a Mad Catz curated section.
It remains unclear at this point when the M.O.J.O. Android-based game console will actually hit the market or how much it will cost, but the E3 is just days away. Stay tuned for more details as they emerge.
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