By Vamien McKalin | Jun 30, 2013 06:52 PM EDT
When Instagram came out and announced that video support was coming to the platform, it was quite evident that this would have an impact on Vine. However, who could have guessed that it would happen so early? Right now, Vine shares on Twitter is plummeting fast, while Instagram is surging upwards.
For a long time, Vine has eclipsed Instagram by having the most shares on Twitter. The platform's 13 million users shared millions of videos on Twitter per month, which made Vine one of the most popular platform for sharing content on the Internet. Things are not so cheery anymore, as Instagram is moving to take control of what Vine holds dear.
In just 24 hours after the announcement that Instagram would support video, 5 million videos were uploaded, plus a peak 40 hours of video uploaded per minute after the Miami Heats went on to win the NBA championships. Furthermore, Instagram content sharing on Twitter peaked at 1.83 million per day. Before the addition of video, shares were 1.4 to 1.5 million content shares on Twitter per day.
In addition, we understand that before the video option made its way to Instagram, Vine was on top of the world with over 3 million shares on Twitter per day according to PCmag. Not too long after Instagram announced its own video sharing feature, Vine slipped to 1.88 million per day, and has now settled at 900,000. This is a clear sign that Vine is finding it difficult to keep up with Instagram Video, and something needs to be done quickly before things get out of hand to the point where Vine can no longer make an effective comeback.
Vine might have no choice but to become more like Instagram, by adding the option to share images, or at least copy some of Instagram's video editing features. The next few weeks should be interesting to watch as Vine makes an attempt to keep being relevant.
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