iPhone 6 Plus success prompts earlier launch, aggressive marketing for Samsung Galaxy Note 4
Alexandra BurlacuApple's latest iPhone 6 and iPhone 6 Plus are already enjoying great success and Samsung apparently aims to aggressively promote its Galaxy Note 4 to stay competitive.
So far, Samsung has ruled the phablet category it created with its Galaxy Note series of super-sized handsets, while Apple has stayed away from this segment of the smartphone market. This year, however, Apple enters the phablet arena for the first time, and the iPhone 6 Plus is a direct competitor to the Samsung Galaxy Note 4.
According to a new report, Samsung already has a strategy in place to counter Apple's success and boost the appeal of its own Galaxy Note 4. The news comes from the Korea Times (via GforGames), which has reportedly spoken to a Samsung official.
"The positive reaction from consumers to those two Apple devices prompted us to launch the Note 4 earlier than previously scheduled," an official at Samsung's marketing unit told the Korea Times. "Samsung will be aggressive in promoting the Note 4 as it's true that we are being challenged and pressured amid a difficult situation."
The early Galaxy Note 4 release refers to the Korean market, and the new report reveals that all three major carriers in South Korea - SKT, KT, and UPlus - will release the latest Samsung flagship phablet on Sept. 26. The original launch date was previously pegged for sometime in October, but Apple's iPhone 6 Plus launch accelerated things.
In addition to the earlier release in its home country, Samsung will reportedly offer its Galaxy Note 4 at a lower price as well. More specifically, the new-generation Note phablet will apparently hit the Korean market with a 957,000 Won price tag unlocked, which would be the lowest price for a new Galaxy Note device ever since the first one debuted back in 2011. The original Galaxy note, for instance, launched at 990,000 Won, while the Note 2 and Note 3 launched at 1.08 and 1.6 million Won, respectively.
Moreover, Samsung has also reportedly set a goal for its Galaxy Note 4 internally, just like Apple usually does for its new devices.
"Samsung aims to ship 15 million Note 4s in the first 30 days after the product launches, which is very ambitious given the challenging situation," another official at another Samsung unit further told the Korea Times.
In other words, Samsung wants to ship roughly 3.75 million Galaxy Note 4 units during the launch weekend. The Samsung Galaxy Note 4 should make its way in other markets outside of Korea by the end of this month as well, but the company has yet to confirm it.
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