Xiaomi Expands Product List; Ventures on Water Purifiers
Staff ReporterXiaomi VP Hugo Barra announced that the company is expanding their business from the smartphones and tablet manufacturing to creating efficient water purifiers.
Alongside the water purifiers, Xiaomi will have a new line of televisions as well.
The Mi Water Purifiers will initially be sold in China. If the beta market will have positive results, Xiaomi might provide this purifier to a larger audience. They are even interested in expanding this product to India.
Barra said that the purifier will make tap water drinkable via Reverse Osmosis (RO). The Mi Water Purifier will also be very compact in its A4 sheet size. It has a 1:1 super high water production rate and is considered as the world's first integrated waterway with no leakage.
The Mi Water Purifier will be sold at RNB 1,200 or around $210.
According to Business Insider, Xiaomi's move on generating homeware "makes perfect sense." The company currently has a young customer base and since they are already the trusted brand these consumers go to, when they get to a stage in their lives where they would need to create homes; homewares are just one of the essential things they would look for.
Xiaomi has been in the middle of multiple accusations regarding copying Apple's designs. However, it is not the aesthetic that makes Xiaomi the Asian nemesis of Apple but its loyal fan base.
Xiaomi was the first brand to ever introduce high quality smartphones at affordable prices, almost half of what the iPhones are priced at. This is why they had rapidly grown even if they are just a startup.
Xiaomi's Mi Water Purifier is the company's first product in the home-appliance industry. Though they are also selling television now, it is expected that Xiaomi will introduce more home commodities in the future.
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