Facebook’s Creative Labs Division Is Dead
Mary Cris BalancioFacebook's Creative Labs division is being shut down. The start-up, which was built within the company two years ago, has been building or rather creating a series of experimental social apps designed to test new interfaces and new interaction patterns. But today, it is officially stopping its activities. And by its demise comes their experiments' end too.
Facebook said that since the launch of Slingshot, Riff and Rooms, the social media has been incorporating elements of these apps into the social networks iOS and Android apps. For some time now, these apps weren't updated and the company decided to officially end support by removing them from Google Play and the App Store.
Creative Labs has been pushing forward the boundaries of the social media's design. The best notable app that they have probably produced is the alternative news feed browser called "Paper." However, most of their apps missed the mark and could be seen as a clumsily put or attempt to recreate or clone another feature from another company.
Take for instance, the "Slingshot" app which could be easily seen as an effort to replicate Snapchat's success with ephemeral messaging while "Riffs" could be seen as the start-up's take on Snapchat's popular "Stories feature." Meanwhile the "Rooms" app is an attempt to re-imagine web forums for mobile devices which required taking screenshots of QR codes.
Among these apps only Paper will remain available in the App store. The Rooms app will be put down on read-only mode by Dec. 23. The apps Slingshot and Riff will still remain for those who have already downloaded them but will not be downloadable in the future.
Facebook says that no one was laid off due to their shutting down of their Creative Labs division. As of now, the social network is focussing on their other four biggest most successful apps with hundreds of millions of users like Instagram, Facebook Messenger, WhatsApp and its namesake.
The social media said that they will still continue to allow teams to work on standalone apps and experimenting with new ideas. And right now, it seems like the company has a more exciting experiments unlike their earlier ones.
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