Facebook is on the roll again to improve their features and apps. And clearly they have been working real hard and deciding which to keep, which to improve more and what next to develop to provide their users with what they think would provide the best customer satisfaction.

Recently, they have just closed one of their company divisions to give way to other more productive means of improving their services and apps. Now they are about to stop supporting the photo synching ability for their app. They are instead, asking their consumers to download their "Moments" app.

The users are asked to check the pop-up notification that they will see appearing on top of their News Feeds to download the Moments app. Users will have to do so if they want to continue their access to the photos they have synched through their smartphones. The photos that usually appear on a separate album will no longer be available and this app will be the replace it.

Earlier, the public might have noticed that the social networking company has been promoting and enticing their users to use Facebook Moments more than they have advertised their other apps. Facebook analysts believe that it has the potential for great success.

For the past few months, Facebook Moments has been gaining popularity steadily so that might also be one of the reasons that the social media is so keen to lend its strength to the said app, giving it more visibility in both their social networking site and their instant messaging service.

"Moments" is an app that allows users to privately share photos to selected friends. It almost functions like the photo synching feature that the social media used to support. And like that feature, once a user shares photos to his/her friends via Moments, the app sends a message to that friend informing him/her of the photos waiting on their Notifications feed or their Messenger app. So it's basically an upgraded version of the same features. The social media is in the process of moving their users from relying on the photo-synching feature to using their Moments app.