Apple Announces App Store Price Hike In The UK, Turkey, India & Other Countries
Cris Xander JulianoApple has announced that there will be changes in its App Store pricing policy in the UK, Turkey and India, among other countries. The company explained that changing foreign exchange rates and taxation are the reasons for the increase, writes Mac Rumors.
With implications from Brexit, a price hike of 25 percent for apps and in-app purchases in the United Kingdom is being implemented by Apple due to weak pound exchange rates. Apps that cost £0.79 and £0.149 before will now be £0.99 and £1.99, respectively. However, prices for subscriptions will not be affected.
The company's announcement only covered the iOS and Mac App Store, but it may eventually come into effect across other iTunes purchases like movies and TV shows. This will also affect Romania and Russia.
In India, a service tax of 14 percent was introduced by the government. A value added tax of 18 percent was introduced in Russia, while in Romania the tax rate was increased 20 percent.
Apple is not the only company that is adjusting to the financial consequences of Brexit, according to Tech Crunch. HTC has changed the price of its Vive VR headset device. Meanwhile, other investors and general tech communities are still not aware of the effects of a European Union withdrawal of the UK. Declining exchange rates might just only be the beginning once the UK officially leaves, which is scheduled before April, as stated by UK Prime Minister Theresa May. The price hike from the App store will take effect in the next seven days.
What do you think of Apple having price hikes on the App Store? Write and share your thoughts on the comments section below.
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