Apple Highlights Built-in Camera & Apple Pencil In 2 Twitter-Based Video Advert

4 March 2017, 6:20 am EST By Vittorio Hernandez Mobile & Apps

After it released in February four commercials about the iPad Pro, Apple released two more new advertisements that are part of the Cupertino-based tech giant’s new campaign. The two new Twitter-based video ads emphasize certain features of the upcoming tablet such as the Apple Pencil, built-in camera and recording functions.

Capturing Full Lectures

The note-taking capabilities of the iPad Pro is the focus of the first advert. It explains that students could be better in taking notes using the Apple Pencil and the tablet’s recording capabilities to capture full lectures, MacRumors reports.

The iPad Pro could take over several current desktop accessories such as a laptop, pad of paper and a scanner, according to the second video. Both videos use tweets that were really made by people who focused on a problem.

Sleepy Student

One example of a tweet is from a female student who writes, “My math notes are mess since I’m half asleep.” The reply to the sleepy student is to use the Apple iPad Pro and Apple Pencil which would allow her to make notes right on the tablet. And in case she dozes again, the entire lecture would be recorded by the tablet, Phone Arena reports.

In the next advert, a female employee complains of a very messy desk. With an Apple iPad Pro, there is no need for her to have a scanner, piece of paper or laptop on her work area, giving her a clear personal work space.

The previous four videos focused on the iPad Pro’s features such as the LTE connectivity, Apple Pencil, speed and apps such as Microsoft Word. There are speculations that Apple came up with the advert series as a run-up to the launch of a fresh iPad Pro line consisting of 9.7-inch, 12.9-inch and 7.9-inch tablets.

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