Samsung reportedly is launching a new strategy for its soon-to-be-released flagship phone. The Korean tech company is said to launch a three-month unconditional refund policy for its devices.

Samsung will soon release its first ever smartphones to come out in 2017,  the Samsung Galaxy 8 and the Galaxy S8+. These devices will be the first launch since the discontinuation of the Galaxy Note 7. However, Samsung offers an interesting insurance policy to its costumers, which could be the company's way of extending goodwill to buyers, says Wccftech.

The Samsung Galaxy S8 and Galaxy S8+ are expected to be released bundled with a lot of features. This ranges from a new screen that gives a different look, to a gear up smartphones with a button-free front. It is also expected to release with a hardware that is quite different from their predecessors. Furthermore, the Samsung Galaxy S8 and Galaxy S8+ reportedly will come as a taller phone with a combination of WQHD+ resolution.The aspect ratio for the Galaxy S8 pair will also change, to 18.5:9.

A report today from The Investor claims that Samsung is considering on implementing a large-scale marketing campaign that would offer unconditional refunds up to three-month use. According to the report's unnamed source, there are two primary reasons for Samsung to offer a return policy.

First, Samsung would like to use this return policy to build consumers confidence and rebuild its reputation after the Note 7 debacle. Second reason is Samsung may be implementing this such an aggressive offering for its new Bixby AI may not be fully baked for the Galaxy S8 launch.

In fact, all these speculations about Bixby is a Deja Vu just like the time when Apple launched Siri with the iPhone. The software did not meet the expectations by far and Cupertino had to face a lot of issues for false promises. Looks like Samsung's eager to learn from the past in more ways than one.