As the competition in the mobile phone market is getting more intense and it is mostly dominated by the bigger tech giants, companies like HTC are striving to come up with innovations that would have an edge in the battle.It was earlier reported that the company is working on a new squeezable smartphone, called HTC U11.

Recently, HTC released a video teaser as a publicity stunt for its upcoming flagship phone, The Verge reported. In the company's latest advertisement, it emphasized clearly that the next HTC phone will have a squeezable frame. Previously, it has been all over the news that HTC is up for something new and this will be revealed in an event on the 16th of May. The Taiwanese phone manufacturer imposed a tagline on this event saying, "Squeeze for the brilliant U". Through the video ad that the company released, it really conveyed their wanted tagline and as expected it teased the audience.

To elaborate the short video teaser, a sponge can be squeezed, an avocado can be squeezed and probably the next HTC smartphone can be squeezed also. It has also been in the news previously that some find this new squeezable feature on the smartphone a bit absurd. However, this is not the first time it has been done, says Mobile Syrup. Almost five years have passed, NTT Docomo, a Japanese carrier, already made a prototype handset, incorporating touch sensors within the edge of the device's frame. Through the touch sensors, the user will be able to command the device to launch an application, perform voice searches and a lot more. These tasks can be done just by squeezing it in the hand.

This might also be the framework that HTC will do for its next flagship, says Deccan Chronicle. Earlier this year, Evan Blass, posted a video on his twitter account. It showed a video of still unknown HTC phone model, which is then acquired the codename HTC Ocean. In the video, a phone was able to turn on just by a squeezing gesture and applications on the menu can also be browsed with that gesture. Given that this feature will be included in the next flagship phone from HTC, then it might be its cutting edge in the rigorous competition in the mobile phone market.