WhatsApp Business is used by many big companies to make it easier for the customers to interact with the customer care support with ease and that too instantly. With WhatsApp Business, it is not possible to initiate interaction with the customers at first. The reason behind this is that WhatsApp does not want the business owners to spam their users with the help of this account. Without this restriction, WhatsApp would also need a spam filter and therefore the best case scenario is to avoid this for the time being. However, there is one way of getting in touch with the customers first and that is through the WhatsApp Business template messages. It is because, unlike spam messages, these are highly structured business messages. With the help of WhatsApp message templates, you can send notifications to the customers only if they have opted for it. Such message templates can be used to remind the customer of an appointment, delivery information, payment updates and issue resolution. 

How To Create Message Templates On WhatsApp?

For creating message templates on WhatsApp Business, you can try the following steps. Open WhatsApp Manager in Business Manager and click on Message Templates and then proceed to click on Create Message Template. In this section, you will have to select the category of the template that you want to carry along with your name and language. You can then add your content and then click on Submit. After that, the message template will be sent for review, and after it has been approved, you can start using it. 

What Does WhatsApp Business Message Templates Consist Of?

You can include a wide variety of elements in the WhatsApp Business message template including header, body, footer and buttons. The header section of the WhatsApp Business template acts as the subject of an email. The body of the message template consists of the main message. It is always a good idea to start writing the body with a salutation like Good Morning before proceeding to the main content of the message. 

On the basis of your requirement, you can also include emojis in the body. The body of the message should contain the name of the customers, tracking number and location details. Finally, you can end the message with a footer with texts like Good Night and if the customer requires any further help in proceeding with business with you. 

In the message, you can also include various call-to-action buttons like Call Now or Visit Our Website. On the basis of the requirement, you can either go for a static or dynamic business URL. Further, Quick Reply can be added which allows the users to reply to questions that can be answered with options like yes, no or maybe. 

Different Types Of WhatsApp Business Templates Messages

The most common type of WhatsApp Business template message used by different businesses includes alert updates which notify the users with updates of their ordered product and delivery status. Also, you can include appointment updates if a user has booked an appointment with confirmation of the appointment and also, a reminder for customers too. The auto-reply template comes in handy when a customer tries to contact you beyond the business hours with a gentle message telling that you are not currently available along with the information about the business hours. 

Other templates include issue resolution to keep the customer in the loop with the status of the issue and whether it has been resolved or not. The payment update template is mostly used when a customer makes an online payment and you need to notify them that you have received the payment. The template further can be used for refund and reimbursement too. Companies like Nykaa use WhatsApp Business to provide the customers with shipping updates which drastically reduces the load on the customer care service with the information being provided handily to the customers. 

While writing the messages for WhatsApp Business it is important to understand that the message cannot be used for spamming purposes, or in other words, for commercial purposes. It can only be used for providing necessary information to the customers. Therefore, while crafting a message template on WhatsApp Business, ensure that you try to write the message to the point to avoid disapproval.