Building an eCommerce mobile app is a difficult task. You have to take 1000s of micro-decisions every day. One such task that needs a lot of micro-decisions every step of the platform building is UX designing.

What is an eCommerce App Design?

An eCommerce app design is the combination of user interface (UI) and user experience (UX) designs. UI takes care of the app styling, like font and colors, whereas UX focuses on the user functionality and navigation across the eCommerce app.

Stats

• A poor UX design stops 88% of users from revisiting the website

• 35% of businesses have lower sales figures because of the bad app design

These stats are startling, and there's an immediate need to focus on eCommerce app designs. We have compiled the top tips for you.

What are the tips for improving eCommerce apps' UX design?

Follow these five excellent tips to nail the eCommerce space.

Tip #1: Keep your app navigation simple

Users don't have a whole day to figure out how to use the app and where to find the product. They need simple app navigation that directs them where they want to go. Unfortunately, the phone's small screens pose a challenge. This is where you need to prioritize user interface design and keep it clean.

How to keep app navigation clean?

• Use the hamburger menu

• Use the priority + pattern

• Use the floating action button

• Use the full-screen navigation feature

Tip #2: Have your search feature accessible

After downloading your app, users are on their quest to find what they need. They expect a smooth transaction: the query is registered, and they either get the results or don't. Your search feature should be an easy process for them.

How to keep your search feature accessible?

• Keep the auto-complete feature on

• Keep the key elements in the thumb-friendly zone

• Save the search history for future recommendations

• Don't make the search extremely specific

Tip #3: Keep the signup & checkout hassle-free

Users don't appreciate lengthy signups and checkout processes. Once they have found their dream product, they want to place the order and finish the transaction quickly. A complex checkout process makes them abandon their shopping cart. So give your users a straightforward checking in and checking out process.

How to optimize the signup and checkout process? 

• Avoid having forced registration or account creation process

• Avoid using more than 3-4 fields while signing up

• Allow users to signup using other social media credentials.

Tip #4: Keep your customer support on-point

Users want to connect with your customer support team as quickly as they need. Your customer support team is the user's first point of contact and your brand's direct representative. You want to ensure users get instant feedback on their queries.

How to keep your customer support service top-notch?

• Provide extensive FAQs in the app

• Integrate AI and chatbots

• Keep the multiple communication channels like email, social media, or phone open.

• Keep the automatic follow-up system on.

Tip #5: Keep the app interface minimalistic

A crowded app interface instantly turns users off. It is overwhelming, and they can hardly find what they want. So, declutter your interface and keep it simple. Remember, less is more!

How to make your app interface minimalistic?

• Use a simple color palette like monochromatic or analogous

• Use enough white spaces

• Avoid unnecessary elements in the user interface

• Adopt good typography: consistent font size, font selection, and a single typeface 

Key Takeaways

Users are picky and have low patience. They don't overthink before abandoning your app and switching to your competitors. Remember: your app represents your brand. And the only way to boost your brand image and hook users is by building a user-friendly and interactive UX design.