Singles' Day, celebrated on November 11, is more than just an event for singles in China--it's also a huge shopping binge.

As per the latest data by Counterpoint Research, massive Chinese phone companies, including Xiaomi and Huawei, exceeded sales for Apple's iPhone 15 series.

Between October 30 and November 12, China iPhone sales were down by 4%, with Huawei's new 5G flagships upped by 66% on Singles' Day.

Similarly, within this period, Xiaomi's sales also increased tremendously by 28%.

While Apple maintained its conventional high performance, the upsurge in domestic manufacturers' smartphone sales on the China Singles' Day increased by 5% more than the previous year, representing an anomaly.

(Photo : Unsplash/ P. L.)

Chinese Smartphone Giants Excels in a Recent Sale Holiday

In the Chinese smartphone market, Huawei's Mate 60 Pro series created quite a sensation. Since Huawei was able to get beyond American limitations, it came to represent pride in the country.

China's SMIC technology is used to create the potent 5G Kirin 9000s chip found in the Mate 60 series. This action served as a workaround for the Mate 50 and P60 models' earlier restrictions on using American technology for chips.

In late October, Xiaomi proudly unveiled its highly anticipated flagship Mi 14 smartphone series, a move that generated substantial buzz and anticipation among tech enthusiasts.

CEO Lei Jun took to the stage, expressing excitement as he revealed that the sales for this latest line had remarkably surpassed 1 million units within an impressively short span after its official release.

While the origin of the Kirin 9000 CPU remains uncertain, the price tags of these top smartphones speak volumes.

The Xiaomi 14 is priced at $563.49 (¥3999), the Mate 60 is at $774.82 (¥5499), and the iPhone 15 series starts at $845.27 (¥5999).

Large e-commerce sites like JD.com and Alibaba no longer keep their sales secrets on Singles' Day. JD.com, on the other hand, estimated that Apple goods sales would surpass $1.39 billion, whereas Xiaomi had incredible festival sales of $3.16 billion.

These figures demonstrated how the Chinese smartphone market is evolving and becoming more competitive all the time.

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Chinese Smartphone Market: Ramping Up Competition Amidst Market Revival

IDC predicts the Chinese smartphone market will bounce back with a decrease of ten sequential quarters from October.

Apple's iPhone 15 series, launched in September, was under pressure as the e-commerce platforms kept slashing prices during the annual shopping day.

To support homegrown Huawei's Mate 60 with an in-house developed chip, nationally supported and representing a triumph over the U.S. embargo, paving the way for Huawei's resurgence.

Xiaomi's Mi 14 series, introduced after the launch, sold over 1 million units, increasing the competition.

According to counterpoint analysts, part of Apple's problems is related to supply chain disruption, which led to deficiencies in the availability of iPhone 15 models.

Ivan Lam, a reporter with Counterpoint, observed that Apple's situation was improving, albeit he anticipated immediate resolution of its supplier problems.

Fierce competition between the big players is coupled with supply shortages that are symptomatic of post-decline recovery dynamics. At the same time, patriotism reigns supreme during this period of emerging techno-revolutionary upheavals.

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