Android now makes up over 50 percent of mobile browsing traffic, representing a 120 percent turnaround from May 2012 after lagging behind iOS.

Then Apple dominated with 72 percent of traffic while Android took 26 percent, according to Chitika Insights.

"To quantify our latest study, we conducted a user agent analysis on millions of mobile ad impressions, spanning a 7-day time frame from October 3^rd through October 9^th, 2012. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices," reported Chitika.

Now. Apple takes 46 percent of mobile traffic in Canada and the U.S., and Samsung 17 percent. iPhone 5, released Sept. 19, takes three percent of North American mobile web traffic compared to Samsung Galaxy S3's two percent. BlackBerry and Windows Phone take two and one percent of traffic, respectively. The figures represent the dominance of Apple and Google even for a company like Microsoft.

Whether Windows Phone will see rapid growth due to Windows 8 is unknown. Microsoft is integrating the two operating systems, seemingly in the hope one's success impacts the other. In theory, linking a new edition of a windows to a mobile operating system using the same Modern UI, the user interface, should lead quickly to success. However, Windows 8 is not the typical Windows release, drawing controversy from the video game community, described as a closed operating system.

The remaining 34 percent of mobile traffic is attributed to non-Samsung Android smartphones, meaning the operating system sees over 70 percent of mobile traffic.

"What we've seen is it's near even, but sometimes swing just lightly in majority of Android or iPhone. But this is not inconsistent with what we're seeing too," a Chitika researcher said to VentureBeat.

Considering, Android sees more smartphones than Apple, the former is open source while the latter exclusively builds devices, it may not be a surprise to see it owning web traffic. Comparing Apple and Samsung may throw light on how Apple is performing.

iPhone 5 also sold five million units inside the first week of going on sale, representing the continued popularity of Apple's products.

"While optimizing online content for both devices is still the smart move for businesses targeting mobile consumers, this comparison emphasizes iPhone users still being the most active - and hence marketable - users of the mobile Web," concluded Chitika.