Apple not only lost the appeal to overturn the court ruling, but adding insult to injury, the UK High Court ruled that Samsung's Galaxy Tab 10.1 does not infringe any Apple patent designs, and the Cupertino-based company must publicly apologize to Samsung.

Per the court ruling, Apple will now have to display several advertisements on TV, its UK Web site, and in print apologizing and publically acknowledging that Samsung did not copy its iPad's design.

Earlier in July, judge Colin Birss had ruled that Samsung's Galaxy tablets were not as cool as the iPad and were lacking in "extreme simplicity which is possessed by the Apple design."

Judge Birss has now ordered Apple to issue a public apology to Samsung on its official Web site, explaining that the smartphone market leader did not infringe on any Apple patents. The apology should be in writing that is "in a font size no smaller than Arial 11pt."

"We welcome the court's judgement, which reaffirmed our position that our Galaxy Tab products do not infringe Apple's registered design right," said a Samsung spokesperson in a statement.

Additionally, the advertisements have to remain visible for at minimum six months to "correct the damaging impression" Apple created. The ruling also requires that Apple post the same notice "on a page earlier than page 6" in the "Financial Times,Daily Mail, The Guardian, Mobile Magazine and T3 magazine." These magazine and newspaper notices must be written in no smaller than Arial 14.

"We continue to believe that Apple was not the first to design a tablet with a rectangular shape and rounded corners and that the origins of Apple's registered design features can be found in numerous examples of prior art," noted the stamen. "Should Apple continue to make excessive legal claims in other countries based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited."

This lawsuit is not the first instance when Apple has lost to Samsung. Patent cases in the Netherlands, Australia, and the U.S. too have been ruled in Samsung's favour.