Sony and T-Mobile's launch for the flagship Sony Xperia Z smartphone in the Czech Republic was definitely splashy, with supermodels showering in the store.
You read that right - a T-Mobile store in Czech Republic took it a step further to demonstrate the Sony Xperia Z's waterproof capabilities and hired supermodels to take a shower in a completely transparent shower cabin placed right in the store. The supermodels jumped into the shower while using the waterproof device.
Many already heard of the Sony Xperia Z's waterproof capabilities, but few would pass on the offer to see such a demonstration.
In a bid to steal some of the attention away from the HTC One and the upcoming Samsung Galaxy S4, Sony announced and unleashed its new flagship 5-inch 1080p quad-core smartphone ahead of the competition. The handset sports a beautiful, stylish design, a 13.1-megapixel camera and Android 4.1 Jelly Bean, but Sony also made the device waterproof. And, thanks to T-Mobile's marketing campaign, everyone gets to see just how waterproof.
As one can imagine, having a beautiful, sexy model holding the Sony Xperia Z and jumping in a shower drew quite a crowd in front of the T-Mobile store at the official Czech T-Mobile Xperia Z launch. This further demonstrates the power of advertising. One might quickly forget a 20-second TV commercial, but the image of a supermodel showering will stick a bit longer.
The large crowd definitely enjoyed the festivities, and I presume some of them even took a look at the smartphone.
Sony and T-Mobile even thought of the ladies and had a guy model do the same testing of the device under the shower. Again, water dripping on his rock-hard abs was simply meant to show off the all-mighty waterproof power of the Sony Xperia Z.
The U.S. release of the flagship handset is still scarce on details, but more information will likely surface shortly. Could the U.S. release benefit from a similar launch party with showers and supermodels? Let's wait and watch.
© Copyright 2020 Mobile & Apps, All rights reserved. Do not reproduce without permission.most read
related stories
more stories from Mobile
Google Play Store now allows simultaneous downloads for multiple Android apps, streamlining the installation process. Read more for improved app management!
ernest hamiltonApple warns users about the potential risks of overnight iPhone charging habits, emphasizing battery health. Learn more to optimize your device's longevity!
ernest hamiltonBeware: Android users face a new threat! Trojan malware disguises as Chrome updates, aiming to steal bank account info. Stay vigilant and update security measures!
ernest hamiltonOne UI 6.1.1 reportedly introduces exciting video AI features to Samsung devices. Explore the latest enhancements!
ernest hamiltonTencent is gearing up to launch the 'Dungeon and Fighter' mobile game in May, promising an exciting new gaming experience for fans of the franchise.
ernest hamiltonApple's latest software release confirms iPhone AI plans, unveiling eight small AI language models for on-device use, promising enhanced performance and privacy.
ernest hamiltonHMD introduces budget-friendly phones, all under $200, promising affordability without compromise.
ernest hamiltonExperience the latest Android 15 Beta 1.2! Pixel users, unlock additional bug fixes and enhancements now!
ernest hamilton