Nokia has experienced a tough challenge for the past few years, but that is not stopping its CEO. Stephen Elop believes his company is able to become top dog in the mobile phone arena once more.
Elop believes that as long as Nokia continues to develop devices such as the Lumia 920, it has a clear chance of reviving its glory days of old. Nokia's goal is to become the clear third option alongside Android and iOS, a task that will not be easy.
"My goal is that we will eventually be a clear winner. We are having to win," Elop told SVD.se. "It will happen when we get more products like Lumia 920. It is a product that stands for something that the consumer wants to be. It is different and more and more consumers say 'I love it'."
Windows Phone is growing its market share worldwide; however, this growth is happening very slowly. Maybe Nokia views this contest as a race not for the swift but about who can endure, because becoming number one will not happen any time soon — not even in the next five years if Android continues on its path of world dominance.
Elop seems very confident in Nokia's chances though: "It has been a challenge in which the company has gone through major changes. Now we are beginning to see the fruits of our labor. I'm very pleased with how we have created products that stand out because of our mapping services and our technology for image processing."
It's not easy trying to rise from the ashes with sights set on former glory. Nokia's only option now is to continue making a profit; it's the only route toward working its way back.
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