Apple Record Wrong Numbers Due To Internal Glitch
Mary Cris BalancioOnce in a while we receive news about an error, a glitch or some technical problem that reveals that our beloved technology is far from perfect. The latest to fall victim to this kind of dilemma is the big tech company Apple.
In a recent interview, Apple's Eddy Cue has admitted that the company has been receiving incorrect usage statistics. It came to light that the reason for this mistake is because of an internal glitch within the company that has caused them to miscalculate the number of people using a certain service.
Cue said the company has been underestimating the total number of users using their service "Apple News" since it has been first launched last year in September, together with their iOS 9 platform. The problem went undetected for some time because the Cupertino company has been busy improving the app and the other aspects connected to the said service.
For now, Apple doesn't really know the exact figures of how many people are using the said News service, but it is working on solving that problem. According to Cue, they are in the progress of fixing the glitch now. They know that they don't have the exact numbers, and the numbers they have been recording so far are actually lower than reality. But Cue said it is better to undercount the traffic rather than overcount it.
Earlier in October it could be recalled that Apple CEO Tim Cook announced during the fourth quarter earnings call that the News App service had about 40 million users. It was not specified though whether that 40 million represents the users who regularly use the service or if the number is just reflecting those who have tried to access the said app at one point in time. The said number is also given by Cue during his interview but did not give any indication as to what that number really represents.
But although the exact number of users is not really known, Cue still confirmed that Apple News has been progressing nicely and fast as well. After its initial launch in the US last September, the service has then gone on to expand to the UK and Australia a month later.
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