Wearable Devices: Failed To Impress Customers And Have Not Reached Expected Sales
Cris Xander JulianoWearable devices like Apple Watch and Fitbit are using fitness and health trackers as selling points for their products. However, reports show that sales have not reached expected figures as Techcrunch has reported. It is not looking very good in the early years of the wearable device.
According to the report, fitness trackers have always been popular with health-conscious people. With this, Apple Watch and Fitbit integrated trackers to their wearable devices as a marketing strategy. Unfortunately for them, people are not impressed, maybe due to the fact of its high prices and lack of reason to buy it.
Although wearable devices have much more features that the ordinary fitness tracker, most people are just not willing to pay extra for it. Based on the report of eMarketer, figures for the sales of wearable devices are on a decline.
Apple claims that their sales for the Apple watch are "doing great." Earlier forecast from eMarketer for Apple Watch and fitbit were expected to grow from 2015 to 2016 by 60 percent, but has been trimmed down to just 25 percent.
Apple Watch, in particular, has improved its sales during this holiday season, which is not surprising since this is the time when people spend their cash to buy gifts for their friends and loved ones. Additionally, Apple released an updated version of their wearable device just in time for the holidays which attributed to their sales. On the other hand, Fitbit's Charge 2 may not be selling that particularly good with its relatively high supply and low demand for the device.
Wearable devices are indeed remarkable with its high technology and impressive designs. However, most people are just not interested on wearing a device that their smartphones are already capable of doing.
What are your thoughts about wearable devices? Share your comments below and share what you think with others.
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