YouTube Follows Facebook Live & Twitter Periscope Into The Live Streaming Venture; Google Lets Content Creators Earn Money Off Their Broadcast
YouTube is entering the live streaming trend to rival Facebook Live and Twitter Periscope. Google-owned YouTube is nothing new to the scene because it already launched live streaming features since last year through limited partners.
A select five were given access to live-stream, including AIB, Alec Wassabi, Platica Polinesia, SacconeJolys and The Young Turks last summer. YouTube decided to expand streaming services this time around to anybody, provided that they have at least 10,000 subscribers. The pre-requisite will qualify hundreds of thousands of new content creators for YouTube.
YouTube is providing a new Capture button where qualified content creators can live stream in real-time. Captured videos will play directly inside the YouTube app. Those who want to watch the streaming can either search for keywords or look it up on their recommendation and playlist, the official YouTube blog instructed.
While video streaming has the regular features of plain content, YouTube stressed that they are working with content creators for quality. There are measures in place to avoid unauthorized use and live chats are being slowed down to prioritize streaming.
The best feature of this new YouTube asset is bent to make the content creators earn some cash. Google said that they are launching the paid Super Chat feature to make amenable viewers stand out from the crowd. The idea is to highlight their paid message and stick them into the top of chat window for maximum of five hours. This can make the content creator notice and acknowledge the paid message, Greenbot reported.
YouTube is a latecomer to the streaming trend while Facebook Live and Twitter Periscope are already reaping the results of their being forerunners. However, Google is confident that the brand and recognizable platform will be a sufficient push to make content creators switch. The precedent happened when The Young Turks streamed the election night across all three service providers. Of the total 4.5 million hits, 3 million of them came from YouTube while the rest was shared between Facebook and Twitter.