In an interview with Forbes, Nintendo President and Chief Operating Officer (COO) Reggie Fils-Aime said that the company accommoates hardcore gamers with Wii U's improved hardware and developer support.

"You're going to have beautiful graphics. You're going to have online multiplayer, and now you're going to have a same-room two player experience that you can't get anywhere else, because I'll be playing on the game pad, and you'll be playing on the big screen T.V.," Fils-Aime answered when asked how Nintendo courts players from rival platforms. 

Fils-Aime admitted that Wii saw a lack of third-party games due to the need for significant reworking to accommodate the console's weaker hardware. Conversely, Wii U offers integrated online developer support, and third-party developers are launching games for the console.

"Plus we're going have what we do best, which really are bigger, broader, key fan franchise driven games leveraging Mario and [The Legend of] Zelda and Donkey Kong. And I'll tell you what's interesting -- if you look at this current generation, for all of the noise around core gamer games, the best selling titles, the top four selling titles have all been Nintendo-published, first party, exclusive to Wii games," Fils-Aime revealed when asked if Nintendo can attract third-party developers. 

Nintendo announced Call of Duty: Black Ops 2 for Wii U on Sept. 13; the game will also be released on Xbox 360, PlayStation 3, and PC. Bayonetta 2 is exclusive for the console, an announcement that surprised many fans. Along with Bayonetta 2, Ubisoft's ZombiU is exclusive, along with the Rayman Legends. ZombiU is a day-of launch title. 

Marketing teams will help consumers understand Wii U's GamePad, Films-Aime also said. With competitors like Sony and its PlayStation Vita, poor sales may be due to a failure to show off the handheld's capability over television. Apple is perhaps the strongest example of how to show off a product's functionality; its recent advertisements demonstrate why it chose a bigger, four-inch screen.

Wii U will be released on Nov. 18 in the U.S. Basic and Premium editions are available.