Finally! The days of annoying ads are almost coming to an end. According to various reports, Google is planning to add a built-in ad blocker to its Chrome Browser.

We can now say goodbye to bothersome advertisements that keep on popping up like a teenager's puberty zit. Apparently, the company is well aware of the growing ad issue, and it's now taking steps to control the situation.

However, according to a Wall Street Journal report, the new Google ad blocker might or might not be the ad control tool that saves the day. The publication stated that things might work out if Google "handles the plan correctly."

Sources that are familiar with Google's project said that both mobile and desktop platforms could have the proposed ad blocking tool. Allegedly the blocker can be turned on by default and will filter ads that do not comply with the Coalition for Better Ads list of standards.

Google's planned tool will block auto-playing videos with sound, large sticky advertisements, and persistent pop-ups. Also, the search giant is reportedly deciding whether or not to block personal ads or advertising on a site that does not meet the "threshold of consumer acceptability."

But the biggest draw could come from Google itself. Tech pundits are asking why a company that makes billions on ads would add a feature to its free product that would block advertising?

According to Gizmodo, the answer to that question is quite straightforward. Apparently, Google does not want its users to download ad-blockers that it has no control over.

Previous data have shown that as many as 26% of desktop users have software to hide ads and Google does not want that number to increase. Most especially with Chrome's large number of users.

StatCounter's data claimed that Chrome has 52% of the world's browser market share. So that could explain why Google's want's to have its ad blocker.

We'll have to see where this goes. What do think of Google's planned adblocker? Please leave your comments below.
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