How to keep loyal customers and how to find new ones? These questions will always be relevant for business owners. Today we will tell you about simple trends that will help you develop acquisition strategies.
Many people mistakenly believe that the most important thing is the belief that your service or product is better than others in the market. However, it has long been proven that the greatest success is guaranteed by creating a positive experience for the customer.
More than 70% of consumers claim that the quality of customer service plays a huge role in the choice of services and products.
Even if the product you are selling is of high quality, but your service is inferior to other companies, then there is a potential risk that your new or existing customer will make a choice in favor of another company where he is satisfied with everything.
For instance, you own a fast car rental in Dubai while there are plenty of other companies with similar services. You know that you offer a great variety of fast cars, but if your client once had a negative experience, then there is nothing left for him to go to another car rental. Prove that your service is worthy and you do your utmost to prove an impeccable service.
Artificial Intelligence helps to gather and analyze data and create personalized collections of products and services, as well as recommendations for each client.
A client can find a lot of advertising offers from different companies in his mail, but he will pay special attention to those mailings that were created especially for him.
More than 80% of buyers will choose the company that processes their data to create a unique offer.
Digital technology has made a breakthrough in delivering quality service. Automated chatbots help gather data about your customers and ensure successful communication. In addition, they increase the speed of interaction due to their unstoppable operation.
Many studies show that acquiring new customers is much more expensive than retaining loyal customers.
Loyal customers help improve your brand awareness through word of mouth. Providing quality service and impeccable products, your customers will certainly share this with their friends and acquaintances, which will bring new customers to you. Keeping the attention of regular customers, you not only do not lose your customers but also get free advertising from them.
Loyalty programmes can easily be utilized by using a plug and play loyalty app that works with QR codes and stamps. However, loyalty programmes are not worth the effort if you're not promoting them. Digital signage loyalty templates can help drive sales and increase the number of customers using the programmes.
Video content is the most popular means of providing information. For business owners and companies, it is important to conduct live broadcasts with their audience, where everyone can establish contact with your company and find out the information they are interested in.
Host live meetings, webinars, and expert interviews on your social media pages.
Recording podcasts is a great way to engage your customers. It has been proven that more than 75% of users listen to the recording to the end, and more than 50% learn about new products and services through advertising inserts.
More than half of consumers are expected to find queries using voice search soon. Such a tool is convenient since it can be done without being distracted from doing other things.
All you need to do is set up your content for voice search on search engines.
This type of content is more user-friendly than text content. Despite the popularity of voice search, visual perception will continue to be in demand.
Include more pictures and videos of your creation in your text content. This will improve the perceptual experience.
Augmented reality is a new kind of digital content that renders virtual objects. This technology can be used to enable customers to try on new clothes or pick up new pieces of furniture. This is a great way to stand out from your competitors. You will be able to attract the attention of potential customers, as well as improve the interaction with regular customers.
Using this type of content when developing a strategy will help you convince customers why they need to choose your product or service. At the moment, people operate more with concepts when choosing and buying goods. You will improve your sales figures by giving your customers information on how to use your product.
Today it is impossible to be guided by one way how you can win a client. It is necessary to create marketing strategies based on a combination of methods. This approach will help you grow your client base as well as retain loyal customers.
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It's not easy to win a customer. These simple methods will help you improve the experience for new clients and loyal customers.
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